30+ Years|41 Countries|

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Sales Training in Singapore

Help your sales team understand customers, explain value and move conversations towards a clear decision. Global Brand Academy (GBA) offers practical sales training in Singapore for sales teams, relationship managers and sales leaders. Choose from 14 programmes covering consultative selling, prospecting, negotiation, pitching, account growth, AI-assisted selling and sales coaching. We shape the training around what you sell, who buys it and where your team needs to improve.

Brands Transformed, Legacies Built

Who Our Sales Training Is For

We work with sales leaders, HR teams and learning and development teams planning training for:

•Sales and business development teams that need a more consistent way to find and win suitable business.
•Relationship managers and key account teams developing long-term client relationships.
•Financial advisers, consultants and professionals selling expertise or complex solutions.
•Sales managers who want to coach their teams more effectively.

What Your Sales Team Can Learn to Do

•Identify suitable prospects and prepare for meetings with useful customer research.
•Ask questions that uncover needs, concerns and buying priorities.
•Explain value clearly, present a relevant proposal and respond to objections.
•Negotiate with confidence and agree on clear next steps with the customer.
•Find relevant ways to grow existing accounts and strengthen client relationships.
•Use AI to support preparation and follow-up while checking its work.

We agree the learning goals with you before recommending the programme.

Sales Transformation Series

Our 14 sales programmes are grouped below by the skills they help develop. Choose one priority or combine related programmes into a wider learning plan for your team.

Consultative Selling Training

Develop sales conversations that help customers explain their needs and understand the value of your recommendation.

Sell the Brand™

Connect your brand promise to the way you sell. Learn to understand customer needs, explain the value you offer and build trust through a consultative sales approach.

For: Sales teams, client advisers, relationship managers and business owners.

Consultative Selling

Understand the customer's problem before recommending a product or service. Develop conversations that uncover needs and connect your recommendation to the result the customer wants.

For: Sales teams, client advisers and professionals selling complex solutions.

The Discovery Advantage™

Use research and thoughtful questions to understand a client's situation before making a recommendation. Build sales conversations around the needs and priorities that influence the buying decision.

For: Sales teams, client advisers and professionals handling complex sales.

Sales Prospecting, Pitching and Negotiation

Help your team find the right opportunities, start sales conversations, explain value and negotiate agreements with confidence.

Strategic Prospecting & Pipeline Quality

Focus prospecting on opportunities that fit your offer and are worth pursuing. Help your team identify suitable prospects and build a sales pipeline with clearer priorities.

For: Business development teams, new business sales teams and client advisers.

Pitch to Win™

Build a clear, convincing presentation for a client, investor or business decision-maker. Organise your message around what matters to the audience and explain why your proposal deserves their attention.

For: Sales professionals, entrepreneurs, business leaders and client-facing teams.

Powerful Negotiations™

Prepare for negotiations with a clear view of your goals and the other party's needs. Learn to explain value and work towards an agreement that both sides can support.

For: Sales teams, account managers, business leaders and client-facing professionals.

Key Account Management and Customer Growth

Strengthen the skills needed to maintain trust, understand changing client priorities and grow the right relationships over time.

Key Account Management

Build stronger partnerships with important clients. Learn to understand account priorities, maintain trust and identify ways to create value as the relationship develops.

For: Key account managers, enterprise sales teams and relationship managers.

Growth to Win™

Find relevant ways to grow existing customer relationships through upselling and cross-selling. Focus on the customer's needs and the value of a longer partnership.

For: Account managers, relationship managers, sales teams and commercial leaders.

Selling to High-Net-Worth Clients

Understand how to build trust with affluent clients who have complex needs and high expectations. Develop a considered sales approach that respects their priorities and supports a long-term relationship.

For: Financial advisers, private bankers, relationship managers and luxury sales teams.

AI Sales Training and Sales Coaching

Help salespeople use AI with sound judgement and equip managers to coach their teams for consistent performance.

The Future of Selling™

Prepare your sales team for changes in how customers research, compare and buy. Explore how AI and digital tools can support selling while trust and human judgement guide the conversation.

For: Sales teams, commercial leaders, relationship managers and sales enablement teams.

AI-Driven Selling

Use AI tools and customer information to support the sales process. Help salespeople prepare more effectively and make their conversations more relevant to each client.

For: Sales professionals, business development teams and client advisers.

Sales Leadership & Coaching Excellence

Help sales leaders develop people and improve consistency across the team. Build a clearer approach to coaching, strengthening skills and supporting sales performance.

For: Sales managers, team leaders and sales enablement professionals.

Sales Training Formats in Singapore

Choose in-house sales workshops in Singapore, online training or a programme for regional teams. We agree the format and length around your goals, team size and learning needs.

FormatPurpose

Format

Workshop or masterclass

Purpose

Develop selected sales skills through discussion and practice.

Format

Programme over several sessions

Purpose

Build related skills and allow time to apply the learning between sessions.

Format

Sales coaching

Purpose

Support salespeople or managers as they apply the learning to their work.

Format

Sales keynote

Purpose

Introduce ideas and shared priorities at a sales meeting, conference or kickoff.

WHY LEADING ORGANISATIONS CHOOSE GBA

Proven Expertise. Measurable Transformation.

From global thought leadership to AI-driven capability building, GBA delivers scalable learning and sustained performance across markets.

Global Expertise, Built Into the Academy

30+ years of expertise across 41 Countries and 1,000+ brands.

Thought Leadership That Sets Direction

Founded by Dr Jerome Joseph, a global authority on branding.

Robust Frameworks, High-Impact Learning

Scalable methodologies refined over decades for real-world results.

Integrated Capability for Business Performance

Total organisational alignment across Brand, Culture, and AI.

AI as a Strategic Capability

Strategic AI applications designed for immediate executive execution.

Transformation Proven at Scale

Impacting over 1.2 million leaders and professionals worldwide.

Boardroom-Level Perspective

Commercially grounded programmes shaped by boardroom experience.

High-Engagement, Highly Customised Experiences

Tailored, interactive experiences that drive lasting behavior change.

About the Trainer

Dr. Jerome Joseph

Globally Recognised Brand & Business Growth Expert

Dr Jerome Joseph is a globally recognised brand and business growth expert, professional speaker, trainer, coach and strategic advisor.

He has worked with over 1,000 brands across 41 countries, helping organisations and leaders drive growth through branding, customer experience, internal branding, leadership, sales, personal branding and AI-driven business transformation.

A Certified Speaking Professional, Global Speaking Fellow, Practising Management Consultant and Asia Speaker Hall of Fame inductee, Dr Jerome has been ranked No. 2 Global Brand Thought Leader in the World and is the bestselling author of 14 books.

Through his work with Global Brand Academy, he helps leaders, teams and organisations understand how to use AI practically and strategically to improve performance, productivity, customer experience and business growth.

REAL ENGAGEMENTS. REAL SCALE. REAL IMPACT.

These Case Studies Represent Multi-Year Partnerships, Regional Rollouts, Licensing Engagements, And Enterprise-Wide Transformations.

Transforming Agency Performance Through Brand, Sales & AI

Challenge

AIA Group, one of Asia's largest insurance providers, sought to elevate agency sales performance and build a stronger brand identity across its regional operations.

GBA Engagement

High-impact keynotes on Personal Branding, Social Selling, and AI
Masterclasses on Personal Branding, Agency Branding, Social Selling, and High-Performance Team & Culture
Leadership programmes focused on agency performance, mindset, and culture

Impact & Outcomes

Leadership capability strengthened across multiple agency layers

Sales influence and social selling effectiveness elevated at scale

Brand-led mindset embedded across agency teams

Increased readiness for AI-driven selling and marketing

Aligning Regional Marketing & Communications Across Asia

Challenge

Maybank's regional marketing and communications teams required alignment to execute strategic initiatives consistently across Asia.

GBA Engagement

Global Brand Academy designed and delivered a multi-year programme encompassing brand storytelling for agents, sales performance workshops, and AI-powered personal branding tools across multiple APAC markets.

Impact & Outcomes

Clear strategic direction across markets

Stronger alignment between regional and local teams

Improved consistency and execution across Asia

Building a Brand Champion Mindset Internally

Challenge

OCBC sought to translate its values and brand promise into consistent, everyday behaviours across internal stakeholders.

GBA Engagement

Global Brand Academy designed and delivered the Brand Champion Programme, focused on:

The Brand Champion Mindset
Values-driven behaviour
Internal brand ownership and accountability

Impact & Outcomes

Strong internal brand alignment

Employees empowered as brand ambassadors

Consistent delivery of OCBC’s values across teams and functions

Driving Sales Performance, Brand Legacy & AI Readiness

Challenge

Prudential required sustained performance momentum across agency leaders and financial practitioners in a highly competitive environment.

GBA Engagement

Sales and agency kick-offs, final sprints, and Race to MDRT keynotes
Workshops on Personal Branding, Content Marketing, and AI Marketing
Signature Sales & Customer Loyalty programmes
Objection handling and high-net-worth selling programmes
Brand legacy and brand loyalty initiatives

Impact & Outcomes

Stronger sales confidence and conversion capability

Clear differentiation through personal branding

Improved customer loyalty and long-term relationship building

Increased AI readiness across practitioners

Building the Lazada Group University Through Licensing

Challenge

Lazada required a scalable, enterprise-wide capability ecosystem across brand, strategy, and customer experience.

GBA Engagement

Designed and built the Lazada Group Business University
Licensed GBA’s Brand Mastery and Customer Experience Mastery programmes
Created a structured internal learning ecosystem using GBA intellectual property

Impact & Outcomes

Scalable, licensed learning platform embedded organisation-wide

Strong internal brand and customer experience capability

Long-term internal ownership of capability development

Sales, Leadership & Communication Transformation at Scale

Challenge

Dell required consistent capability building across sales, leadership, and communication functions across multiple regions.

GBA Engagement

Across Asia and selected global markets, Global Brand Academy delivered:

Strategic planning sessions for key departments
Sales Mastery programmes rolled out across Asian offices
High-impact communication programmes including Pitch to Win, Executive Presence, and Story to Influence
Personal Branding in the Age of AI programmes
Regional and international delivery, including Morocco

Impact & Outcomes

A consistent consultative selling capability embedded across regions

Stronger leadership communication and executive presence

A unified "Dell way" of selling across Asian markets

Accelerating Sales Capability for New Hires

Challenge

SAP required rapid onboarding and capability uplift for new sales hires.

GBA Engagement

Delivered Sales and Negotiation programmes for
new sales professionals

Impact & Outcomes

Faster ramp-up of new hires

Better alignment between sales narratives and brand values

Improved confidence in selling and negotiation

Strong foundation in consultative selling

Building the TikTok Way of Selling Across Asia

Challenge

TikTok required a structured, scalable sales capability ecosystem aligned to its rapid regional growth.

GBA Engagement

As a long-term strategic partner over 5+ years, Global Brand Academy:

Designed and institutionalised the TikTok Sales Playbook
Built a comprehensive sales academy covering:
Discovery, Pitch to Win, Objection Handling
Data Storytelling, Solution & Consultative Selling
Upselling & Cross-selling, Key Account Management, Strategic Selling
Rolled out programmes across multiple Asian offices

Impact & Outcomes

A consistent TikTok sales methodology embedded across regions

Improved deal quality and stakeholder influence

Scalable sales capability that continues to evolve with the business

Brand Mastery Certification & Regional Marketing Excellence

Challenge

Zuellig Pharma required a unified brand and marketing framework across its Asian markets.

GBA Engagement

Built and licensed Brand Mastery Certification
Developed master brand plans using GBA frameworks
Trained regional marketing teams across multiple countries
Deployed proprietary tools, templates, and brand ecosystems

Impact & Outcomes

Standardised yet flexible regional marketing execution

Strong brand consistency across markets

Elevated marketing excellence across Asia

Internal Branding & Culture Transformation at Government Scale

Challenge

Senaat required a branded culture transformation across its industrial arm.

GBA Engagement

Designed a custom internal branding and culture licence
Delivered pilot programmes with key government stakeholders
Built scalable programmes for organisation-wide rollout

Impact & Outcomes

Strong internal brand alignment

Clear and consistent culture DNA

Long-term internal capability ownership

Marketing, Sales & Customer Loyalty Programmes Across Asia

Challenge

ExxonMobil required sustained capability building across sales, marketing, and branding functions.

GBA Engagement

Delivered integrated marketing, branding, sales, and customer loyalty programmes across Asia

Impact & Outcomes

Improved customer-centric selling

Stronger brand and loyalty alignment

Consistent capability uplift across markets

AI-Driven Personal Branding for 14,000+ Agents

Challenge

PropNex required large-scale readiness for AI, branding, and digital marketing across its agent network.

GBA Engagement

Delivered integrated marketing, branding, sales, and customer loyalty programmes across Asia

Designed and delivered Personal Branding and AI-Driven Marketing programmes
Rolled out across an agent base of over 14,000 professionals
Delivered keynotes and signature programmes at scale

Impact & Outcomes

Increased digital confidence among agents

Practical AI adoption for real estate marketing

Stronger personal brand differentiation

Service Culture Transformation Through Licensing

Challenge

Sentosa required a consistent, branded service culture across its ecosystem and island partners.

GBA Engagement

Designed a Custom Experience & Service Culture licence
Built service culture DNA and training programmes
Delivered Train-the-Trainer certification
Rolled out across staff and island partners

Impact & Outcomes

Consistent service culture across the island

Strong internal capability ownership

One of Asia’s most recognised service culture transformations

Global Branded Culture Certification Across 25 Countries

Challenge

Master Builders Solutions required global internal brand and culture alignment.

GBA Engagement

Delivered Branded Culture & Internal Branding Certification
Designed leadership brand alignment programmes
Rolled out across 25 countries
Delivered Train-the-Trainer certification

Impact & Outcomes

Strong internal brand alignment globally

Leaders equipped as brand champions

Scalable culture capability embedded worldwide

Purpose-Driven Leadership for Senior Leaders

Challenge

Honda required leadership alignment around purpose and direction.

GBA Engagement

Delivered Purpose-Driven Leadership programmes for senior leadership

Impact & Outcomes

Stronger leadership clarity and alignment

Purpose embedded into leadership behaviours

How We Plan Sales Training

•Understand the sales challenge. Tell us what your team sells, who buys it and where conversations or opportunities tend to stall.
•Agree on the learning goals. We recommend the programmes and skills that fit your priorities, team experience and sales process.
•Make the training relevant. We adapt the examples and activities to the situations your team needs to handle.
•Plan how to use the learning. Agree on the actions participants should take at work and any coaching or follow-up support you need.

Your proposal sets out the trainer, content, delivery arrangements, fees and any support included.

Schedule A Consultation with Us

Interested to find out more? Drop us an email at business@theglobalbrandacademy.com or fill in the contact form below.

Sales Training Frequently Asked Questions

Find answers to common questions about our sales training programmes in Singapore, including customisation, delivery, fees and WSQ options.

Yes. We can adapt the topics, examples and activities to your offer, customers, sales process and team's experience. Share the situations your team finds difficult so we can recommend the right focus.