30+ Years|41 Countries|

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AI Training in Singapore

Help your team use AI with confidence in the work they do every day. Global Brand Academy (GBA) offers practical AI training in Singapore for leaders, employees and business owners. Choose from 10 programmes covering AI for productivity, leadership, sales, marketing, branding and business growth. We shape the training around your team's experience, the tools they can use and the tasks you want to improve.

Brands Transformed, Legacies Built

Who Our AI Training Is For

We work with HR and learning and development teams, department heads and business owners planning AI training for:

•Leaders and managers who want to choose useful AI applications and guide their teams through change.
•Sales and marketing teams that need better ways to research customers, prepare content and follow up.
•Employees who want to spend less time on routine research, drafting and planning.
•Executives, advisers and entrepreneurs who want to strengthen their professional presence and grow their business.

What Your Team Can Learn to Do

Generative AI tools can draft text, create images and help you explore ideas. Your team learns how to apply them to useful tasks at work.

•Identify tasks where AI can help and decide where human judgement is needed.
•Write clear prompts, the instructions you give an AI tool, to get more useful results.
•Research audiences and prepare relevant plans, content or customer conversations.
•Check AI responses for accuracy, tone and suitability before using them.
•Build practical prompts, work routines and action plans that fit their roles.

We agree the learning goals with you before recommending a programme.

AI Training Programmes for Business

The AI & Digital Transformation Series includes the programmes below. Start with one business need or combine related programmes into a learning plan for your team.

AI for Everyday Work and Leadership

Build a shared starting point for employees, then help managers decide how their teams use AI in the work that takes up their time.

AI Mastery

Build practical AI skills for everyday work. Learn how to choose useful tools, give clear instructions and apply AI to tasks that matter in your role.

For: Leaders, managers, sales, marketing and operations teams, and business owners.

AI & the Future of Work™

Identify work that AI can help with, from research and planning to routine content tasks. Explore prompts, automation and AI agents, then create a practical plan for using them with human oversight.

For: Corporate teams, HR leaders, managers and people responsible for productivity.

AI-Driven Leadership

Use AI to clarify leadership priorities and prepare team updates, coaching conversations and feedback. Explore how it can support change planning while leaders remain responsible for decisions and relationships.

For: Senior leaders, managers, HR teams and people leading change.

AI for Sales and Client-Facing Teams

Help salespeople prepare for better conversations. Use AI to research prospects, explore customer needs and improve the relevance of proposals, follow-up and professional visibility.

AI-Driven Sales

Use AI to research prospects, prepare for meetings and draft relevant proposals. Practise sales conversations, responses to objections and follow-up, then bring these steps together in an AI sales playbook.

For: Sales teams, business development professionals, client advisers and entrepreneurs.

The Future of Selling™

Explore how AI, digital tools and changing customer expectations affect sales. Learn to combine customer insights with human judgement so your team can prepare better and build stronger client relationships.

For: Sales leaders, commercial teams, relationship managers and sales enablement teams.

AI-Driven Personal Branding

Review your professional profile and use AI to explain your expertise more clearly. Develop content and a practical plan for building a consistent, credible presence online.

For: Executives, entrepreneurs, sales professionals and relationship managers.

AI for Marketing, Content and Brand

Use AI to understand your audience, plan relevant campaigns and create content that sounds like your brand, while keeping your message credible and consistent.

AI-Driven Marketing

Use AI for market research, campaign planning and content creation. Practise writing clear prompts, choosing suitable channels and building a marketing plan that connects each activity to a business goal.

For: Marketing, brand and digital teams, and business owners.

AI-Driven Content Marketing

Use AI to research topics, create useful content and plan how to share it. Build a content calendar and learn to review results so future content better serves your audience and business goals.

For: Marketing and content teams, entrepreneurs and business leaders.

AI-Driven Branding

Use AI to research your audience, review your brand and develop a clearer position in the market. Learn how to keep your message consistent across channels and put the work into a practical brand plan.

For: Brand and marketing teams, business leaders and business owners.

Practical Work Your Team Can Build

Participants work on tasks linked to the programme they choose. Depending on the agreed content, the work can include:

Programme focusPractical work

Programme focus

Branding or personal branding

Practical work

A brand review, a clearer positioning statement and an action plan.

Programme focus

Marketing and content

Practical work

An audience brief, campaign ideas and a content calendar.

Programme focus

Sales

Practical work

Meeting preparation prompts, proposal drafts and an AI sales playbook.

Programme focus

Leadership

Practical work

Coaching questions, team updates and a plan for leading change.

Programme focus

Productivity and future of work

Practical work

A map of suitable AI tasks and a plan for improving a work process.

WHY LEADING ORGANISATIONS CHOOSE GBA

Proven Expertise. Measurable Transformation.

From global thought leadership to AI-driven capability building, GBA delivers scalable learning and sustained performance across markets.

Global Expertise, Built Into the Academy

30+ years of expertise across 41 Countries and 1,000+ brands.

Thought Leadership That Sets Direction

Founded by Dr Jerome Joseph, a global authority on branding.

Robust Frameworks, High-Impact Learning

Scalable methodologies refined over decades for real-world results.

Integrated Capability for Business Performance

Total organisational alignment across Brand, Culture, and AI.

AI as a Strategic Capability

Strategic AI applications designed for immediate executive execution.

Transformation Proven at Scale

Impacting over 1.2 million leaders and professionals worldwide.

Boardroom-Level Perspective

Commercially grounded programmes shaped by boardroom experience.

High-Engagement, Highly Customised Experiences

Tailored, interactive experiences that drive lasting behavior change.

About the Trainer

Dr. Jerome Joseph

Globally Recognised Brand & Business Growth Expert

Dr Jerome Joseph is a globally recognised brand and business growth expert, professional speaker, trainer, coach and strategic advisor.

He has worked with over 1,000 brands across 41 countries, helping organisations and leaders drive growth through branding, customer experience, internal branding, leadership, sales, personal branding and AI-driven business transformation.

A Certified Speaking Professional, Global Speaking Fellow, Practising Management Consultant and Asia Speaker Hall of Fame inductee, Dr Jerome has been ranked No. 2 Global Brand Thought Leader in the World and is the bestselling author of 14 books.

Through his work with Global Brand Academy, he helps leaders, teams and organisations understand how to use AI practically and strategically to improve performance, productivity, customer experience and business growth.

REAL ENGAGEMENTS. REAL SCALE. REAL IMPACT.

These Case Studies Represent Multi-Year Partnerships, Regional Rollouts, Licensing Engagements, And Enterprise-Wide Transformations.

Transforming Agency Performance Through Brand, Sales & AI

Challenge

AIA Group, one of Asia's largest insurance providers, sought to elevate agency sales performance and build a stronger brand identity across its regional operations.

GBA Engagement

High-impact keynotes on Personal Branding, Social Selling, and AI
Masterclasses on Personal Branding, Agency Branding, Social Selling, and High-Performance Team & Culture
Leadership programmes focused on agency performance, mindset, and culture

Impact & Outcomes

Leadership capability strengthened across multiple agency layers

Sales influence and social selling effectiveness elevated at scale

Brand-led mindset embedded across agency teams

Increased readiness for AI-driven selling and marketing

Aligning Regional Marketing & Communications Across Asia

Challenge

Maybank's regional marketing and communications teams required alignment to execute strategic initiatives consistently across Asia.

GBA Engagement

Global Brand Academy designed and delivered a multi-year programme encompassing brand storytelling for agents, sales performance workshops, and AI-powered personal branding tools across multiple APAC markets.

Impact & Outcomes

Clear strategic direction across markets

Stronger alignment between regional and local teams

Improved consistency and execution across Asia

Building a Brand Champion Mindset Internally

Challenge

OCBC sought to translate its values and brand promise into consistent, everyday behaviours across internal stakeholders.

GBA Engagement

Global Brand Academy designed and delivered the Brand Champion Programme, focused on:

The Brand Champion Mindset
Values-driven behaviour
Internal brand ownership and accountability

Impact & Outcomes

Strong internal brand alignment

Employees empowered as brand ambassadors

Consistent delivery of OCBC’s values across teams and functions

Driving Sales Performance, Brand Legacy & AI Readiness

Challenge

Prudential required sustained performance momentum across agency leaders and financial practitioners in a highly competitive environment.

GBA Engagement

Sales and agency kick-offs, final sprints, and Race to MDRT keynotes
Workshops on Personal Branding, Content Marketing, and AI Marketing
Signature Sales & Customer Loyalty programmes
Objection handling and high-net-worth selling programmes
Brand legacy and brand loyalty initiatives

Impact & Outcomes

Stronger sales confidence and conversion capability

Clear differentiation through personal branding

Improved customer loyalty and long-term relationship building

Increased AI readiness across practitioners

Building the Lazada Group University Through Licensing

Challenge

Lazada required a scalable, enterprise-wide capability ecosystem across brand, strategy, and customer experience.

GBA Engagement

Designed and built the Lazada Group Business University
Licensed GBA’s Brand Mastery and Customer Experience Mastery programmes
Created a structured internal learning ecosystem using GBA intellectual property

Impact & Outcomes

Scalable, licensed learning platform embedded organisation-wide

Strong internal brand and customer experience capability

Long-term internal ownership of capability development

Sales, Leadership & Communication Transformation at Scale

Challenge

Dell required consistent capability building across sales, leadership, and communication functions across multiple regions.

GBA Engagement

Across Asia and selected global markets, Global Brand Academy delivered:

Strategic planning sessions for key departments
Sales Mastery programmes rolled out across Asian offices
High-impact communication programmes including Pitch to Win, Executive Presence, and Story to Influence
Personal Branding in the Age of AI programmes
Regional and international delivery, including Morocco

Impact & Outcomes

A consistent consultative selling capability embedded across regions

Stronger leadership communication and executive presence

A unified "Dell way" of selling across Asian markets

Accelerating Sales Capability for New Hires

Challenge

SAP required rapid onboarding and capability uplift for new sales hires.

GBA Engagement

Delivered Sales and Negotiation programmes for
new sales professionals

Impact & Outcomes

Faster ramp-up of new hires

Better alignment between sales narratives and brand values

Improved confidence in selling and negotiation

Strong foundation in consultative selling

Building the TikTok Way of Selling Across Asia

Challenge

TikTok required a structured, scalable sales capability ecosystem aligned to its rapid regional growth.

GBA Engagement

As a long-term strategic partner over 5+ years, Global Brand Academy:

Designed and institutionalised the TikTok Sales Playbook
Built a comprehensive sales academy covering:
Discovery, Pitch to Win, Objection Handling
Data Storytelling, Solution & Consultative Selling
Upselling & Cross-selling, Key Account Management, Strategic Selling
Rolled out programmes across multiple Asian offices

Impact & Outcomes

A consistent TikTok sales methodology embedded across regions

Improved deal quality and stakeholder influence

Scalable sales capability that continues to evolve with the business

Brand Mastery Certification & Regional Marketing Excellence

Challenge

Zuellig Pharma required a unified brand and marketing framework across its Asian markets.

GBA Engagement

Built and licensed Brand Mastery Certification
Developed master brand plans using GBA frameworks
Trained regional marketing teams across multiple countries
Deployed proprietary tools, templates, and brand ecosystems

Impact & Outcomes

Standardised yet flexible regional marketing execution

Strong brand consistency across markets

Elevated marketing excellence across Asia

Internal Branding & Culture Transformation at Government Scale

Challenge

Senaat required a branded culture transformation across its industrial arm.

GBA Engagement

Designed a custom internal branding and culture licence
Delivered pilot programmes with key government stakeholders
Built scalable programmes for organisation-wide rollout

Impact & Outcomes

Strong internal brand alignment

Clear and consistent culture DNA

Long-term internal capability ownership

Marketing, Sales & Customer Loyalty Programmes Across Asia

Challenge

ExxonMobil required sustained capability building across sales, marketing, and branding functions.

GBA Engagement

Delivered integrated marketing, branding, sales, and customer loyalty programmes across Asia

Impact & Outcomes

Improved customer-centric selling

Stronger brand and loyalty alignment

Consistent capability uplift across markets

AI-Driven Personal Branding for 14,000+ Agents

Challenge

PropNex required large-scale readiness for AI, branding, and digital marketing across its agent network.

GBA Engagement

Delivered integrated marketing, branding, sales, and customer loyalty programmes across Asia

Designed and delivered Personal Branding and AI-Driven Marketing programmes
Rolled out across an agent base of over 14,000 professionals
Delivered keynotes and signature programmes at scale

Impact & Outcomes

Increased digital confidence among agents

Practical AI adoption for real estate marketing

Stronger personal brand differentiation

Service Culture Transformation Through Licensing

Challenge

Sentosa required a consistent, branded service culture across its ecosystem and island partners.

GBA Engagement

Designed a Custom Experience & Service Culture licence
Built service culture DNA and training programmes
Delivered Train-the-Trainer certification
Rolled out across staff and island partners

Impact & Outcomes

Consistent service culture across the island

Strong internal capability ownership

One of Asia’s most recognised service culture transformations

Global Branded Culture Certification Across 25 Countries

Challenge

Master Builders Solutions required global internal brand and culture alignment.

GBA Engagement

Delivered Branded Culture & Internal Branding Certification
Designed leadership brand alignment programmes
Rolled out across 25 countries
Delivered Train-the-Trainer certification

Impact & Outcomes

Strong internal brand alignment globally

Leaders equipped as brand champions

Scalable culture capability embedded worldwide

Purpose-Driven Leadership for Senior Leaders

Challenge

Honda required leadership alignment around purpose and direction.

GBA Engagement

Delivered Purpose-Driven Leadership programmes for senior leadership

Impact & Outcomes

Stronger leadership clarity and alignment

Purpose embedded into leadership behaviours

How We Plan Your AI Training

•Understand the work. Tell us which tasks take too much time, where AI use is unclear and what your team has already tried.
•Choose the right focus. We recommend programmes based on people’s roles, current skills and business priorities.
•Prepare relevant practice. We agree on the tools, examples and activities, taking account of your organisation’s access and data requirements.
•Plan the next steps. Identify the actions participants should try at work and any follow-up support you need.

Your proposal sets out the trainer, content, delivery arrangements, fees and any support included.

Schedule A Consultation with Us

Interested to find out more? Drop us an email at business@theglobalbrandacademy.com or fill in the contact form below.

AI Training Frequently Asked Questions

Find answers to common questions about our AI training programmes in Singapore, including tools, customisation, delivery and WSQ options.

These programmes focus on using AI in business roles. You do not need to be a programmer. We agree the starting level with you and explain any tools or account access needed before the session.