4.5Google reviewsGlobal Brand Academy offers practical corporate training in Singapore and across the region, tailored to your team’s needs and business goals. Choose from AI, sales, leadership, personal branding, brand strategy, culture and customer experience.
We work with HR and learning and development teams, business leaders and department heads who want people to use new skills at work.
The learning goals depend on the programme you choose. They can include:
Tell us what needs to improve. We will help you choose a suitable programme and agree on the learning goals.
Explore our programmes and choose one area or combine related topics to build the skills your team needs.
Help your team use AI in sales, marketing, leadership and everyday work.
Use AI to clarify leadership priorities and prepare team updates, coaching conversations and feedback. Explore how it can support change planning while leaders remain responsible for decisions and relationships.
For: Senior leaders, managers, HR teams and people leading change.
Use AI to research prospects, prepare for meetings and draft relevant proposals. Practise sales conversations, responses to objections and follow-up, then bring these steps together in an AI sales playbook.
For: Sales teams, business development professionals, client advisers and entrepreneurs.
Identify work that AI can help with, from research and planning to routine content tasks. Explore prompts, automation and AI agents, then create a practical plan for using them with human oversight.
For: Corporate teams, HR leaders, managers and people responsible for productivity.
Build practical AI skills for everyday work. Learn how to choose useful tools, give clear instructions and apply AI to tasks that matter in your role.
For: Leaders, managers, sales, marketing and operations teams, and business owners.
Help your team prepare for client meetings, understand customer needs, explain value and handle concerns with confidence.
Connect your brand promise to the way you sell. Learn to understand customer needs, explain the value you offer and build trust through a consultative sales approach.
For: Sales teams, client advisers, relationship managers and business owners.
Prepare for negotiations with a clear view of your goals and the other party’s needs. Learn to explain value and work towards an agreement that both sides can support.
For: Sales teams, account managers, business leaders and client-facing professionals.
Prepare your sales team for changes in how customers research, compare and buy. Explore how AI and digital tools can support selling while trust and human judgement guide the conversation.
For: Sales teams, commercial leaders, relationship managers and sales enablement teams.
Understand the customer's problem before recommending a product or service. Develop conversations that uncover needs and connect your recommendation to the result the customer wants.
For: Sales teams, client advisers and professionals selling complex solutions.
Help leaders set clear priorities, communicate with confidence and build trust while guiding their teams through change.
Clarify what you stand for as a leader and connect that purpose to the team’s work. Learn to give people a clear direction and help them understand why it matters.
For: Senior leaders, managers and people preparing for leadership roles.
Strengthen how you present yourself in important professional situations. Develop the confidence and credibility to express your views and earn the attention of senior stakeholders.
For: Senior leaders, client-facing professionals and people preparing for senior roles.
Understand how your emotions and behaviour affect the people you lead. Build self-awareness and empathy to handle relationships and difficult situations more thoughtfully.
For: People managers, team leaders and leaders of diverse teams.
Develop a broad set of leadership skills through a connected learning programme. Build confidence in leading people, setting direction and taking greater responsibility at work.
For: Emerging and mid-level leaders, managers, high-potential employees and entrepreneurs.
Help your team put brand values into practice and deliver the customer experience your brand promises.
Build a shared understanding of your brand inside the organisation. Connect people and culture to what the brand stands for, so employees can represent it more consistently.
For: HR teams, internal communications, culture leaders and people managers.
Design customer interactions that reflect what your brand promises. Help teams create a recognisable experience across the moments when customers meet the business.
For: Customer experience, service, brand and operations teams.
Build a more consistent approach to service while recognising the person behind each request. Help teams meet service expectations and create a stronger connection with customers.
For: Frontline teams, service managers and customer experience teams.
Build a practical brand strategy that guides how you compete. Help your team explain what makes the brand worth choosing and use that understanding in business and marketing decisions.
For: Senior leaders, brand and marketing teams, strategy teams and entrepreneurs.
We deliver in-house corporate training in Singapore, online sessions and regional programmes. For customised programmes, we agree the format and length around your goals, team size and learning needs.
Format
Purpose
Build skills through discussion and practice.
Format
Purpose
Introduce ideas at a conference or team event.
Format
Purpose
Support leaders or teams as they apply the learning.
Format
Purpose
Enable internal delivery of selected GBA programmes.
Proven Expertise. Measurable Transformation.
From global thought leadership to AI-driven capability building, GBA delivers scalable learning and sustained performance across markets.
30+ years of expertise across 41 Countries and 1,000+ brands.
Founded by Dr Jerome Joseph, a global authority on branding.
Scalable methodologies refined over decades for real-world results.
Total organisational alignment across Brand, Culture, and AI.
Strategic AI applications designed for immediate executive execution.
Impacting over 1.2 million leaders and professionals worldwide.
Commercially grounded programmes shaped by boardroom experience.
Tailored, interactive experiences that drive lasting behavior change.
Globally Recognised Brand & Business Growth Expert
Dr Jerome Joseph is a globally recognised brand and business growth expert, professional speaker, trainer, coach and strategic advisor.
He has worked with over 1,000 brands across 41 countries, helping organisations and leaders drive growth through branding, customer experience, internal branding, leadership, sales, personal branding and AI-driven business transformation.
A Certified Speaking Professional, Global Speaking Fellow, Practising Management Consultant and Asia Speaker Hall of Fame inductee, Dr Jerome has been ranked No. 2 Global Brand Thought Leader in the World and is the bestselling author of 14 books.
Through his work with Global Brand Academy, he helps leaders, teams and organisations understand how to use AI practically and strategically to improve performance, productivity, customer experience and business growth.
These Case Studies Represent Multi-Year Partnerships, Regional Rollouts, Licensing Engagements, And Enterprise-Wide Transformations.
AIA Group, one of Asia's largest insurance providers, sought to elevate agency sales performance and build a stronger brand identity across its regional operations.
Leadership capability strengthened across multiple agency layers
Sales influence and social selling effectiveness elevated at scale
Brand-led mindset embedded across agency teams
Increased readiness for AI-driven selling and marketing
Maybank's regional marketing and communications teams required alignment to execute strategic initiatives consistently across Asia.
Global Brand Academy designed and delivered a multi-year programme encompassing brand storytelling for agents, sales performance workshops, and AI-powered personal branding tools across multiple APAC markets.
Clear strategic direction across markets
Stronger alignment between regional and local teams
Improved consistency and execution across Asia
OCBC sought to translate its values and brand promise into consistent, everyday behaviours across internal stakeholders.
Global Brand Academy designed and delivered the Brand Champion Programme, focused on:
Strong internal brand alignment
Employees empowered as brand ambassadors
Consistent delivery of OCBC’s values across teams and functions
Prudential required sustained performance momentum across agency leaders and financial practitioners in a highly competitive environment.
Stronger sales confidence and conversion capability
Clear differentiation through personal branding
Improved customer loyalty and long-term relationship building
Increased AI readiness across practitioners
Lazada required a scalable, enterprise-wide capability ecosystem across brand, strategy, and customer experience.
Scalable, licensed learning platform embedded organisation-wide
Strong internal brand and customer experience capability
Long-term internal ownership of capability development
Dell required consistent capability building across sales, leadership, and communication functions across multiple regions.
Across Asia and selected global markets, Global Brand Academy delivered:
A consistent consultative selling capability embedded across regions
Stronger leadership communication and executive presence
A unified "Dell way" of selling across Asian markets
SAP required rapid onboarding and capability uplift for new sales hires.
Delivered Sales and Negotiation programmes for
new sales professionals
Faster ramp-up of new hires
Better alignment between sales narratives and brand values
Improved confidence in selling and negotiation
Strong foundation in consultative selling
TikTok required a structured, scalable sales capability ecosystem aligned to its rapid regional growth.
As a long-term strategic partner over 5+ years, Global Brand Academy:
A consistent TikTok sales methodology embedded across regions
Improved deal quality and stakeholder influence
Scalable sales capability that continues to evolve with the business
Zuellig Pharma required a unified brand and marketing framework across its Asian markets.
Standardised yet flexible regional marketing execution
Strong brand consistency across markets
Elevated marketing excellence across Asia
Senaat required a branded culture transformation across its industrial arm.
Strong internal brand alignment
Clear and consistent culture DNA
Long-term internal capability ownership
ExxonMobil required sustained capability building across sales, marketing, and branding functions.
Delivered integrated marketing, branding, sales, and customer loyalty programmes across Asia
Improved customer-centric selling
Stronger brand and loyalty alignment
Consistent capability uplift across markets
PropNex required large-scale readiness for AI, branding, and digital marketing across its agent network.
Delivered integrated marketing, branding, sales, and customer loyalty programmes across Asia
Increased digital confidence among agents
Practical AI adoption for real estate marketing
Stronger personal brand differentiation
Sentosa required a consistent, branded service culture across its ecosystem and island partners.
Consistent service culture across the island
Strong internal capability ownership
One of Asia’s most recognised service culture transformations
Master Builders Solutions required global internal brand and culture alignment.
Strong internal brand alignment globally
Leaders equipped as brand champions
Scalable culture capability embedded worldwide
Honda required leadership alignment around purpose and direction.
Delivered Purpose-Driven Leadership programmes for senior leadership
Stronger leadership clarity and alignment
Purpose embedded into leadership behaviours
Your proposal sets out the trainer, content, delivery format, fees and any follow-up support included.
Interested to find out more? Drop us an email at business@theglobalbrandacademy.com or fill in the contact form below.
Find answers to frequently asked questions about our customised corporate training programmes, delivery formats, and how we can support your organisation's learning and development objectives in Singapore.
