4.5Google reviewsCorporate Training in Singapore
Global Brand Academy offers practical corporate training in Singapore and across the region, tailored to your team’s needs and business goals. Choose from AI, sales, leadership, personal branding, brand strategy, culture and customer experience.
Brands Transformed, Legacies Built
Who Our Corporate Training Is For
We work with HR and learning and development teams, business leaders and department heads who want people to use new skills at work.
- •Leaders and managers who need to give clearer direction, communicate well and guide change.
- •Sales teams and client advisers who want stronger client conversations and better ways to explain value.
- •Marketing and brand teams that need a clearer message and practical ways to use AI.
- •Customer service and operations teams that want to deliver a more consistent experience.
- •Business owners, executives and professionals who want to build trust and strengthen their reputation.
What Your Team Can Learn to Do
The learning goals depend on the programme you choose. They can include:
- •Ask better sales questions, handle objections and explain why your offer is worth choosing.
- •Use AI for useful tasks such as research, planning and content, while checking the quality of its work.
- •Explain decisions clearly and present ideas with greater confidence.
- •Turn your brand values into clear standards for behaviour and service.
- •Describe your expertise in a way that helps customers and colleagues understand your value.
Tell us what needs to improve. We will help you choose a suitable programme and agree on the learning goals.
Corporate Training Programmes for Your Team
Explore our programmes and choose one area or combine related topics to build the skills your team needs.
AI Training for Business
Help your team use AI in sales, marketing, leadership and everyday work.
AI-Driven Leadership
Use AI to clarify leadership priorities and prepare team updates, coaching conversations and feedback. Explore how it can support change planning while leaders remain responsible for decisions and relationships.
For: Senior leaders, managers, HR teams and people leading change.
AI-Driven Sales
Use AI to research prospects, prepare for meetings and draft relevant proposals. Practise sales conversations, responses to objections and follow-up, then bring these steps together in an AI sales playbook.
For: Sales teams, business development professionals, client advisers and entrepreneurs.
AI & the Future of Work™
Identify work that AI can help with, from research and planning to routine content tasks. Explore prompts, automation and AI agents, then create a practical plan for using them with human oversight.
For: Corporate teams, HR leaders, managers and people responsible for productivity.
AI Mastery
Build practical AI skills for everyday work. Learn how to choose useful tools, give clear instructions and apply AI to tasks that matter in your role.
For: Leaders, managers, sales, marketing and operations teams, and business owners.
Sales Training
Help your team prepare for client meetings, understand customer needs, explain value and handle concerns with confidence.
Sell the Brand™
Connect your brand promise to the way you sell. Learn to understand customer needs, explain the value you offer and build trust through a consultative sales approach.
For: Sales teams, client advisers, relationship managers and business owners.
Powerful Negotiations™
Prepare for negotiations with a clear view of your goals and the other party’s needs. Learn to explain value and work towards an agreement that both sides can support.
For: Sales teams, account managers, business leaders and client-facing professionals.
The Future of Selling™
Prepare your sales team for changes in how customers research, compare and buy. Explore how AI and digital tools can support selling while trust and human judgement guide the conversation.
For: Sales teams, commercial leaders, relationship managers and sales enablement teams.
Consultative Selling
Understand the customer's problem before recommending a product or service. Develop conversations that uncover needs and connect your recommendation to the result the customer wants.
For: Sales teams, client advisers and professionals selling complex solutions.
Leadership Training
Help leaders set clear priorities, communicate with confidence and build trust while guiding their teams through change.
Purpose-Driven Leadership™
Clarify what you stand for as a leader and connect that purpose to the team’s work. Learn to give people a clear direction and help them understand why it matters.
For: Senior leaders, managers and people preparing for leadership roles.
Executive Presence Mastery™
Strengthen how you present yourself in important professional situations. Develop the confidence and credibility to express your views and earn the attention of senior stakeholders.
For: Senior leaders, client-facing professionals and people preparing for senior roles.
Emotional Intelligence for Leaders
Understand how your emotions and behaviour affect the people you lead. Build self-awareness and empathy to handle relationships and difficult situations more thoughtfully.
For: People managers, team leaders and leaders of diverse teams.
Ultimate Leadership Bootcamp™
Develop a broad set of leadership skills through a connected learning programme. Build confidence in leading people, setting direction and taking greater responsibility at work.
For: Emerging and mid-level leaders, managers, high-potential employees and entrepreneurs.
Brand, Culture and Customer Experience
Help your team put brand values into practice and deliver the customer experience your brand promises.
Internal Branding™
Build a shared understanding of your brand inside the organisation. Connect people and culture to what the brand stands for, so employees can represent it more consistently.
For: HR teams, internal communications, culture leaders and people managers.
Branded Customer Experience™
Design customer interactions that reflect what your brand promises. Help teams create a recognisable experience across the moments when customers meet the business.
For: Customer experience, service, brand and operations teams.
Service Excellence Mastery™
Build a more consistent approach to service while recognising the person behind each request. Help teams meet service expectations and create a stronger connection with customers.
For: Frontline teams, service managers and customer experience teams.
The Brand Playbook™
Build a practical brand strategy that guides how you compete. Help your team explain what makes the brand worth choosing and use that understanding in business and marketing decisions.
For: Senior leaders, brand and marketing teams, strategy teams and entrepreneurs.
Training Formats That Fit Your Team
We deliver in-house corporate training in Singapore, online sessions and regional programmes. For customised programmes, we agree the format and length around your goals, team size and learning needs.
Format
Workshop or masterclass
Purpose
Build skills through discussion and practice.
Format
Keynote
Purpose
Introduce ideas at a conference or team event.
Format
Coaching and advisory
Purpose
Support leaders or teams as they apply the learning.
Format
Certification and licensing
Purpose
Enable internal delivery of selected GBA programmes.
WHY LEADING ORGANISATIONS CHOOSE GBA
Proven Expertise. Measurable Transformation.
From global thought leadership to AI-driven capability building, GBA delivers scalable learning and sustained performance across markets.
Global Expertise, Built Into the Academy
30+ years of expertise across 41 Countries and 1,000+ brands.
Thought Leadership That Sets Direction
Founded by Dr Jerome Joseph, a global authority on branding.
Robust Frameworks, High-Impact Learning
Scalable methodologies refined over decades for real-world results.
Integrated Capability for Business Performance
Total organisational alignment across Brand, Culture, and AI.
AI as a Strategic Capability
Strategic AI applications designed for immediate executive execution.
Transformation Proven at Scale
Impacting over 1.2 million leaders and professionals worldwide.
Boardroom-Level Perspective
Commercially grounded programmes shaped by boardroom experience.
High-Engagement, Highly Customised Experiences
Tailored, interactive experiences that drive lasting behavior change.
Dr. Jerome Joseph
Globally Recognised Brand & Business Growth Expert
Dr Jerome Joseph is a globally recognised brand and business growth expert, professional speaker, trainer, coach and strategic advisor.
He has worked with over 1,000 brands across 41 countries, helping organisations and leaders drive growth through branding, customer experience, internal branding, leadership, sales, personal branding and AI-driven business transformation.
A Certified Speaking Professional, Global Speaking Fellow, Practising Management Consultant and Asia Speaker Hall of Fame inductee, Dr Jerome has been ranked No. 2 Global Brand Thought Leader in the World and is the bestselling author of 14 books.
Through his work with Global Brand Academy, he helps leaders, teams and organisations understand how to use AI practically and strategically to improve performance, productivity, customer experience and business growth.
REAL ENGAGEMENTS. REAL SCALE. REAL IMPACT.
These Case Studies Represent Multi-Year Partnerships, Regional Rollouts, Licensing Engagements, And Enterprise-Wide Transformations.
Transforming Agency Performance Through Brand, Sales & AI
Challenge
AIA Group, one of Asia's largest insurance providers, sought to elevate agency sales performance and build a stronger brand identity across its regional operations.
GBA Engagement
- High-impact keynotes on Personal Branding, Social Selling, and AI
- Masterclasses on Personal Branding, Agency Branding, Social Selling, and High-Performance Team & Culture
- Leadership programmes focused on agency performance, mindset, and culture
Impact & Outcomes
Leadership capability strengthened across multiple agency layers
Sales influence and social selling effectiveness elevated at scale
Brand-led mindset embedded across agency teams
Increased readiness for AI-driven selling and marketing
Aligning Regional Marketing & Communications Across Asia
Challenge
Maybank's regional marketing and communications teams required alignment to execute strategic initiatives consistently across Asia.
GBA Engagement
Global Brand Academy designed and delivered a multi-year programme encompassing brand storytelling for agents, sales performance workshops, and AI-powered personal branding tools across multiple APAC markets.
Impact & Outcomes
Clear strategic direction across markets
Stronger alignment between regional and local teams
Improved consistency and execution across Asia
Building a Brand Champion Mindset Internally
Challenge
OCBC sought to translate its values and brand promise into consistent, everyday behaviours across internal stakeholders.
GBA Engagement
Global Brand Academy designed and delivered the Brand Champion Programme, focused on:
- The Brand Champion Mindset
- Values-driven behaviour
- Internal brand ownership and accountability
Impact & Outcomes
Strong internal brand alignment
Employees empowered as brand ambassadors
Consistent delivery of OCBC’s values across teams and functions
Driving Sales Performance, Brand Legacy & AI Readiness
Challenge
Prudential required sustained performance momentum across agency leaders and financial practitioners in a highly competitive environment.
GBA Engagement
- Sales and agency kick-offs, final sprints, and Race to MDRT keynotes
- Workshops on Personal Branding, Content Marketing, and AI Marketing
- Signature Sales & Customer Loyalty programmes
- Objection handling and high-net-worth selling programmes
- Brand legacy and brand loyalty initiatives
Impact & Outcomes
Stronger sales confidence and conversion capability
Clear differentiation through personal branding
Improved customer loyalty and long-term relationship building
Increased AI readiness across practitioners
Building the Lazada Group University Through Licensing
Challenge
Lazada required a scalable, enterprise-wide capability ecosystem across brand, strategy, and customer experience.
GBA Engagement
- Designed and built the Lazada Group Business University
- Licensed GBA’s Brand Mastery and Customer Experience Mastery programmes
- Created a structured internal learning ecosystem using GBA intellectual property
Impact & Outcomes
Scalable, licensed learning platform embedded organisation-wide
Strong internal brand and customer experience capability
Long-term internal ownership of capability development
Sales, Leadership & Communication Transformation at Scale
Challenge
Dell required consistent capability building across sales, leadership, and communication functions across multiple regions.
GBA Engagement
Across Asia and selected global markets, Global Brand Academy delivered:
- Strategic planning sessions for key departments
- Sales Mastery programmes rolled out across Asian offices
- High-impact communication programmes including Pitch to Win, Executive Presence, and Story to Influence
- Personal Branding in the Age of AI programmes
- Regional and international delivery, including Morocco
Impact & Outcomes
A consistent consultative selling capability embedded across regions
Stronger leadership communication and executive presence
A unified "Dell way" of selling across Asian markets
Accelerating Sales Capability for New Hires
Challenge
SAP required rapid onboarding and capability uplift for new sales hires.
GBA Engagement
Delivered Sales and Negotiation programmes for
new sales professionals
Impact & Outcomes
Faster ramp-up of new hires
Better alignment between sales narratives and brand values
Improved confidence in selling and negotiation
Strong foundation in consultative selling
Building the TikTok Way of Selling Across Asia
Challenge
TikTok required a structured, scalable sales capability ecosystem aligned to its rapid regional growth.
GBA Engagement
As a long-term strategic partner over 5+ years, Global Brand Academy:
- Designed and institutionalised the TikTok Sales Playbook
- Built a comprehensive sales academy covering:Discovery, Pitch to Win, Objection HandlingData Storytelling, Solution & Consultative SellingUpselling & Cross-selling, Key Account Management, Strategic Selling
- Rolled out programmes across multiple Asian offices
Impact & Outcomes
A consistent TikTok sales methodology embedded across regions
Improved deal quality and stakeholder influence
Scalable sales capability that continues to evolve with the business
Brand Mastery Certification & Regional Marketing Excellence
Challenge
Zuellig Pharma required a unified brand and marketing framework across its Asian markets.
GBA Engagement
- Built and licensed Brand Mastery Certification
- Developed master brand plans using GBA frameworks
- Trained regional marketing teams across multiple countries
- Deployed proprietary tools, templates, and brand ecosystems
Impact & Outcomes
Standardised yet flexible regional marketing execution
Strong brand consistency across markets
Elevated marketing excellence across Asia
Internal Branding & Culture Transformation at Government Scale
Challenge
Senaat required a branded culture transformation across its industrial arm.
GBA Engagement
- Designed a custom internal branding and culture licence
- Delivered pilot programmes with key government stakeholders
- Built scalable programmes for organisation-wide rollout
Impact & Outcomes
Strong internal brand alignment
Clear and consistent culture DNA
Long-term internal capability ownership
Marketing, Sales & Customer Loyalty Programmes Across Asia
Challenge
ExxonMobil required sustained capability building across sales, marketing, and branding functions.
GBA Engagement
Delivered integrated marketing, branding, sales, and customer loyalty programmes across Asia
Impact & Outcomes
Improved customer-centric selling
Stronger brand and loyalty alignment
Consistent capability uplift across markets
AI-Driven Personal Branding for 14,000+ Agents
Challenge
PropNex required large-scale readiness for AI, branding, and digital marketing across its agent network.
GBA Engagement
Delivered integrated marketing, branding, sales, and customer loyalty programmes across Asia
- Designed and delivered Personal Branding and AI-Driven Marketing programmes
- Rolled out across an agent base of over 14,000 professionals
- Delivered keynotes and signature programmes at scale
Impact & Outcomes
Increased digital confidence among agents
Practical AI adoption for real estate marketing
Stronger personal brand differentiation
Service Culture Transformation Through Licensing
Challenge
Sentosa required a consistent, branded service culture across its ecosystem and island partners.
GBA Engagement
- Designed a Custom Experience & Service Culture licence
- Built service culture DNA and training programmes
- Delivered Train-the-Trainer certification
- Rolled out across staff and island partners
Impact & Outcomes
Consistent service culture across the island
Strong internal capability ownership
One of Asia’s most recognised service culture transformations
Global Branded Culture Certification Across 25 Countries
Challenge
Master Builders Solutions required global internal brand and culture alignment.
GBA Engagement
- Delivered Branded Culture & Internal Branding Certification
- Designed leadership brand alignment programmes
- Rolled out across 25 countries
- Delivered Train-the-Trainer certification
Impact & Outcomes
Strong internal brand alignment globally
Leaders equipped as brand champions
Scalable culture capability embedded worldwide
Purpose-Driven Leadership for Senior Leaders
Challenge
Honda required leadership alignment around purpose and direction.
GBA Engagement
Delivered Purpose-Driven Leadership programmes for senior leadership
Impact & Outcomes
Stronger leadership clarity and alignment
Purpose embedded into leadership behaviours
How We Plan Training
- •Understand your priorities. Tell us what needs to improve, who will attend and what people find difficult at work.
- •Agree on the programme. We recommend the topics, learning goals, format and duration for your team.
- •Make the learning relevant. We select examples and activities that suit the audience and its business context.
- •Plan how to apply it. Discuss what participants should use at work and whether you need coaching, follow-up reviews or a longer programme.
Your proposal sets out the trainer, content, delivery format, fees and any follow-up support included.
Schedule A Consultation with Us
Interested to find out more? Drop us an email at business@theglobalbrandacademy.com or fill in the contact form below.
Corporate Training Singapore FAQs
Find answers to frequently asked questions about our customised corporate training programmes, delivery formats, and how we can support your organisation's learning and development objectives in Singapore.