Programmes

World class Branding starts from within. Learn how to create and foster an internal culture where every leader and employee understands and believes your Brand. In this masterclass, we will examine the process of fostering a culture of cohesion amongst your own staff members and how this cohesion will turn into immense employee loyalty and pride, allowing them to deliver it consistently!

Turn your employees into Brand ambassadors as we align them to understand and apply your organisation’s Brand values and culture. In this fun and interactive workshop, we will take a look at the principles and practices being Internal Brand Alignment, and how getting your employees to embrace your Brand culture can separate you from the competition!

Identify the needs of your target audience and create a clear and relevant employee value proposition, so that you too, can attract the top talents! This workshop will illustrate first-hand what it takes to craft a totally unique value proposition for your employees, attracting the best talent from all over the world in the process. Learn how to bring in the heavy hitters, even on a low budget!

Inculcate your corporate values and organisational culture in your team through team activities that motivate them to understand and apply your Brand.

Shift the perception of your leaders from just leading to championing your Brand values. Equip them with the right skills and knowledge to guide employees to live the Brand. In this roundtable, we will look at what it is to create a shift in perception, empowering your leaders and giving them the tools to grow your Brand by example.

Stand out, make a difference, be memorable through our proprietary framework of personal Branding strategies. In this workshop, we will show you to best strategise your personal Brand and communicate the way you want others to perceive you so that you will stand out from the crowd! Everyone has their own personal Brand. Time to take yours to the next level!

Train employees to be passionate about what your Brand stands for, who you are and what you do, as well as to advocate for these daily. This workshop focuses on giving you the tools to create Brand champions – passionate employees who not only live the values of the Brand but also actively seek to implement new strategies and bolster the culture within your company.

The behaviour of your employees makes up a large part of the impression your customers will have of your Brand. Train your on-ground staff to act out your Brand’s values and drive Brand impact. This employee engagement program focuses on ensuring that your customer-facing employees are projecting your intended Brand image to the masses, and why doing so can have huge impacts on your growth.

Create a paradigm shift in your managers so that they understand the importance of Brand, even in non-marketing and sales functions. Learn how to instill your core values in your management team like never before in this workshop. We will guide you through the processes being the paradigm shift, ensuring that your managers understand the importance of your Brand.

Place your Brand at the forefront of every conversation as a strategy to maintain and drive your Brand’s message in every situation. In this workshop we will take a look at how to maximize your conversations with prospects, keeping your Brand at the center of everything. Learn how to send a clear and consistent message across all of your employees.

Develop dedicated internal Brand leaders aka the COACH, using our framework of proven best practices to enable them to act as a catalyst for growth and communication. A loss of focus is one of the leading causes of Brand failure. Because of this, this workshop focuses on developing and guiding true Brand coaches and leaders who will lead your champions, helping them in their efforts to strengthen your Brand.

Create your strategy-driven Customer Experience (CX) that you’ve always envisioned your Brand to have and learn how to turn customers into raving fans. In today’s market, good service simply isn’t enough. A Branded customer experience is absolutely necessary to set you apart from your competition. In this workshop, we will look into creating this personalized experience and building the culture around it.

Capitalise on a world of consumer trends and insights before your competitors do, gain customer loyalty and market share, and increase advocacy using these trends. In this workshop, we will look at what makes a consumer trend, as well as how to find and capitalize on them before your competitors do the same.

Transform your Brand communications campaign with the hottest social media tools, interactive platforms and out of box marketing strategies to reach and impact your customers. In this workshop we will guide you through the principles of modern Brand communication. Social media and the internet have completely changed the way we interact with each other. Find out what that means for your Brand here!

Your customers interact and experience your Brand differently. Learn how to map out a personal customer map that matches needs with solutions every step of the way. Here you’ll learn not only how to identify customers and how to reach out to them, but also to create a personal customer map that matches needs with solutions every step of the way.

Identify your customer journey touchpoints and develop a customer mapping plan that will truly deliver a Branded customer experience. This customer experience training workshop covers the fundamentals behind crafting a customer journey map. This tells the story of a customer’s interaction with your Brand from beginning to end. Learn why understanding these interactions can pay off in a big way for you!

How to master managing and aligning touchpoints with your Brand and customer experience strategy. This master class delves covers the different touchpoints your customers go through when interacting with your Brand, and teaches you how to develop a plan to truly deliver your Branded experience.

Learn how to build real customer relationships that go beyond simple email lists and build lasting market share and create stellar Brand champions out of your existing client base. Customer loyalty goes far beyond repeat business. In this workshop we will look at the tools and practices you can use to develop lasting relationships with your customers that are equipped to stand the test of time.

Craft and execute an actionable Customer Experience Strategy through this customer experience programme, which will improve the way your customers interact with your Brand and how employees can reinvent themselves to impress. In this workshop we will look at ways you can craft an actionable CX, or Customer Experience programme, ensuring that your internal metrics are painting the whole picture for your Brand.

Learn how you can convert your Brand message into a gripping marketing campaign that packs a punch with measurable returns. In this sales and marketing training workshop, we will look at the specifics into creating a compelling marketing campaign and what drives these campaign by exploring the three P’s of marketing (Price, Packaging, People).

Transform how your customers engage with your Brand and products or services through the latest experiential marketing strategies. This workshop centers on a new form of emergent marketing known as Experiential Marketing. Customers are no longer easily swayed by TV and radio ads. It is time to begin looking at ads that engage your customers in a genuine way!

Learn how to optimise your marketing budget through cost-effective approaches that increase Brand awareness and generate sales. This workshop will allow you to understand the principles behind Guerilla Marketing and how they differ from traditional marketing. Gone are the days when basic TV commercials build Brands. In today’s world, only a unique campaign will capture the hearts and minds of your customers.

How to put your best foot forward and seal the deal with proven presentation strategies. In this workshop we will teach you how to position solutions that are tailor-made for your customers, allowing you to secure deals at all price points, regardless of the competition.

Become a better negotiator by understanding the psyche of your counterpart, learn how to improve your persuasive skills and develop concession strategies to strengthen your positioning. This interactive master class is all about the art of negotiation. Understand and learn the nuances behind creating win-win outcomes in order to strengthen your relationships with your customers, not alienate them.

Transform your salesmen into solutions consultants so that you can grow your market, build relationships and impact bottom line! In this engaging workshop, we will take a look at the best sales forces and why they never sell a product. Selling the experience in a consultative manner will allow you to grow your Brand for years to come. Let us show you how!

Fundamentally alter the approach to sales so that your Brand becomes a driver to sales success. In this workshop, you will learn the importance of having your customers buy into your Brand as a whole.

How to minimise objections and convert a NO to a YES. Objections and rejections are part and parcel of sales, but a strong sales person knows how to change a no to a yes and how to deal with objections in a positive light.

Everyone has a unique Brand, even you. Master your personal Brand and better communicate the way you want others to perceive you. In this workshop, we will study personal Brands and the impact they can have on your sales. Discover how to optimize your Brand for tomorrow on social media platforms and beyond!

We leave no stone unturned by analysing each communication channel that your Brand owns to deliver a comprehensive Brand communication strategy that puts your Brand in the limelight. Explore effective Brand communication strategies in the workshop, as well as how to utilize them in your own Brand. You will learn the principles and practices of traditional and guerilla advertising, as well as advanced story-telling and customer relational operations.

Bump up the effectiveness of your sales force through our customised mentoring programme that focuses on improving the skills of individual sales managers. This programme focuses on developing mentoring skills for your frontline sales managers, empowering them to grow your Brand behaviors and experiences of your team members.