CULTURE TRANSFORMATION & INTERNAL BRANDING SERIES
OUR WORLD-CLASS CULTURE TRANSFORMATION AND INTERNAL BRANDING PROGRAMS HELP CREATE BRAND-DRIVEN CHAMPIONS AND STRENGTHEN YOUR INTERNAL BRAND CULTURE
Engaged, loyal, and brand-driven employees are what successful brands are made of and where everyone is aligned to the brand. Our series offers internal branding strategies to grow your brand, nurture employee engagement, build loyalty, and impact your bottom line.
The Global Brand Academy has a proven track record of transforming brands into world-class brands through global training. Our Internal Branding, Culture Transformation, and other Organizational Development programs have reached global acclamation for their positive impact on organizations, including Fortune 500 brands. Explore our Culture Transformation & Internal Branding programs or contact us for help finding the right program based on your growth needs and that of your organization.
Our Signature Programs are delivered by bestselling author, Dr. Jerome Joseph, a global brand thought leader ranked No. 2 in the world in 2020 as a Global Brand Guru.
OUR SIGNATURE CUTLURE TRANSFORMATION & INTERNAL BRANDING WORKSHOPS
World-class internal branding strategies to grow your brand, nurture employee engagement, build loyalty, and impact your bottom line. With internal performance as an integral part of brand success, we want to help you align, engage, and transform your culture to create brand ambassadors within your organization and strengthen your organization’s development strategy.
Internal Branding Masterclass
Building Brands from Within
World-class brands aren’t bought, they’re grown from within! This workshop guides organizations in fostering a culture of brand building, where every leader & employee does not just understand the brand promise, but also believe & delivers it consistently.
Brand Champion Mindset
Creating Advocates to Live Your Brand
More than just employees who live the brand, brand champions are employees you can count on to help further your internal initiatives and help spread and grow the culture. This workshop trains your Most Valuable People to become your Brand Champions who work towards one goal- your brand’s consistent growth and development from within!
Live the Brand
Aligning Employee Behaviors to Your Brand Values
How to get your employees to embrace, nurture, and live your core values inside and outside your organization? In this masterclass, we will convert your employees into brand ambassadors as they understand your brand and learn how
to embrace your organization’s culture.
Brand Leadership Mindset
Turning Leaders into Your Brand’s Champions
Leaders- who always champion and live your brand- are products of successful brand leadership training. Our brand leadership masterclass creates a shift in perception of the importance of brand leadership roles and equips leaders with the right skills & knowledge to guide their employees to live the brand. Leaders lead by example, right?
Manage-On Brand
Aligning Your Brand Across the Organization
There may be differences as professionals, but all leaders should be brand-driven. In this workshop, we create a paradigm shift in your managers so that they understand the importance of your brand, across all functions. Once they have the appropriate mindset, we guide your managers in developing the fitting management style for their departments and functions.
Turn Me On™: Personal Branding
Stand Out and Turn on Your Brand
Our Signature program helps you discover your brand, define what you stand for, and drive personal brand engagement to assist in culture and internal brand building.
Using our proprietary 5D TURN ME ON™ Personal Branding framework, we will inspire and guide you in amplifying personal brands in your organization.
Corporate Values and Team Engagement
Aligning Your Team to Your Brand
More than just colleagues, your organization must get your employees together and create a tight-knit team that is always open to positive collaborations to achieve your brand’s goals.
In this fun, interactive, and highly engaging team-building workshop, we’ll run fun and employee-led activities based on your brand and corporate values to inculcate these into your team to motivate them to come together and work as one.
Employer Branding Masterclass
Strategies to Attract and Retain Top Talents
To attract the best candidates to steer your brand forward and create a unique value proposition to retain top-performing employees and help maintain a world-class reputation as a brand is the eventuality of a perfect employer brand built with intent. In this workshop, your team will identify the needs of your target audience and create a clear, differentiated, and relevant employee value proposition for prospective applicants so that you, too, can attract the top talent.
The Branded Employee
Extending Your Brand to Employees
The behavior of your employees makes up a large part of the impression your customers will have of your brand. In this workshop, we transform customer-facing employees who use product knowledge and personal charisma to drive sales into “Branded Employees” who truly understand your brand and behave according to your brand values.
TURN ME ON™ : PERSONAL BRANDING FOR LEADERS
Unlock your Leadership Brand
Employees yield the best results when led by people with great leadership skills & influence. Leaders can only create an effective quality-first environment with strong personal brands driven by your brand. This workshop’s goal is to help your leaders define their leadership, improve as an individual and as a leader, and equip them with skills to consistently deliver your brand and provide extra value as leaders through their personal brand.
WHY US
Proven Expertise
25 Years. 35 Countries. 1,000 Brands Including Fortune 500 Brands. We Have Turned Our Diverse Training Experiences Into Strategic Advantages For The Brands We Work With.
Global Reach
We Have Run Programs Globally For 25 Years In 35 Countries In-person And Virtual. Our Workshops Are Adaptive And Customisable To Different Key Audiences.
Customisable Programmes
We Custom-fit Our Workshops For Every Organisational Need. We Study And Analyse Our Client’s Goals And Needs And Give Them The Most Fitting Workshop That Is Result-driven.
Experiential Learning
Inside Our Masterclasses, We Make Sure That We Have Opportunities For Attendees To Have An Engaged Learning Through Creative & Intellectual Activities That Put Their Knowledge To The Test, Challenge Their Current Capabilities And Get Them To Apply What They Have Learned.
Global Thought Leader
Our Head Brand Coach, Dr. Jerome Joseph, Csp, Is A Recognised Global Thought Leader In Branding, Sales & Marketing. He Has Led Sales And Marketing Transformation For Global Clients In 35 Countries Over The Past 25 Years. He Is A Bestselling Author Of 8 Books.
Our Global & Multinational Clients
Our Clients include Fortune 500 Brands, Global MNCs, Local and Multinational SMEs from Finance, Pharma/Healthcare, Retail, Banking, Real Estate, Technology, Automotive, and many more. We have delivered our Best-in-Class programs to global/multinational clients such as: BASF, STRIPE, DELL, LEXUS, Prudential, Pfizer, Zuellig Pharma, OCBC, UOB, HSBC, MOTUL, Great Eastern, DBS, Hitachi, Exxon Mobil, and many more.
