Is Brand Mastery™ a WSQ personal branding course in Singapore?

Yes. Brand Mastery™ is a WSQ-mapped programme covering strategic brand management for personal and corporate brands — eligible for SkillsFuture credit for qualifying Singapore Citizens and Permanent Residents.

Is Brand Mastery™ eligible for SkillsFuture funding?

Yes. Brand Mastery™ is a WSQ-mapped programme and is eligible for SkillsFuture credit for eligible Singapore Citizens and Permanent Residents. Contact GBA at business@theglobalbrandacademy.com for current funding rates and registration details.

What does the Brand Mastery™ WSQ programme cover?

Brand Mastery™ covers strategic brand management for both personal and corporate brands — including brand positioning, differentiation, brand identity, communication strategy and brand performance. Participants leave with a clear brand strategy and actionable implementation roadmap.

Who should attend the Brand Mastery™ programme?

Brand Mastery™ is suitable for marketing and brand professionals, business owners and entrepreneurs, sales professionals who want to build brand-led credibility, and HR and L&D leaders developing internal brand capability.

WSQ Accredited|Up to 70% Course-Fee Funding|2-Day Hands-On Classroom Course

Build a Brand Customers Understand, Trust and Choose

Brand Mastery™ is a practical WSQ branding course for business owners, brand and marketing professionals, sales leaders and executives who want to move beyond logos and campaigns to build a clear, differentiated and commercially relevant brand.

Using Global Brand Academy’s proven 5D Brand Framework, you will learn how to discover your brand DNA, define your strategic direction, develop compelling positioning, deliver a consistent brand experience and drive activation for sustainable growth.

Duration2 days | 14 hours

Mode of TrainingHands-on Classroom or Virtual

Subsidy & FundingUp to 70% Course-Fee

WSQ ApprovedTGS-2023021082

5.0 MySkillsFuture Rating

Based on live and regularly verified learner data.

500+ Learners Attended

Updated dynamically and verified quarterly.

30+ Years of Brand Expertise

Real-world strategic branding experience built into the academy.

1,000+ Brands, 41 Countries

Global footprint and methodologies proven across diverse markets.

Move from brand intuition to brand strategy

A strong brand is not simply a logo, a tagline or a marketing campaign. It is the strategic reason people understand your value, remember what makes you different, trust your promise and choose you over alternatives.

Yet many organisations and professionals build their brands through disconnected activities. Their positioning is unclear, their message changes from channel to channel, and the experience they deliver does not consistently reinforce what the brand stands for.

Brand Mastery™ gives you a structured process for turning ideas into a coherent brand strategy. Through guided frameworks, case studies, discussions and practical exercises, you will connect brand purpose, audience insight, positioning, messaging, experience and activation into one integrated plan.

Key Learning Outcomes

Clarify what your brand stands for and the value it must create for customers and stakeholders.
Identify the target audience, competitive context and perception your brand should own.
Develop a differentiated positioning and value proposition that is credible, relevant and distinctive.
Translate strategy into clear brand messages, personality and communication pillars.
Evaluate how consistently the brand is delivered across customer, digital, employee and sales touchpoints.
Create a practical activation roadmap to strengthen visibility, trust, preference and long-term brand equity.

What you will leave with

A Brand Discovery Audit
A Brand DNA and strategic direction statement
Clearer target-audience and stakeholder priorities
A sharper value proposition and message pillars
A brand touchpoint and consistency review
A practical 90-day brand activation roadmap

The 5D Brand Framework™

The Brand Mastery™ learning journey takes participants from brand diagnosis to market activation through five connected stages. Each stage combines strategic understanding with hands-on application.

1. DISCOVER: Your Brand Reality & DNA

Understand what a brand is, how brand value is created and how perceptions influence choice.
Examine the organisation, audience, market, competitors, strengths, challenges and current brand signals.

Hands-on :Complete a Brand Discovery Audit to identify perception gaps, strategic strengths and priority brand challenges.

2. DEFINE: Strategic Brand Direction

Clarify brand purpose, vision, values, promise, audience and the central idea that should guide the brand.
Connect brand direction to business goals and stakeholder expectations.

Hands-on :Build a Brand DNA Canvas and define the strategic principles the brand must consistently represent.

3. DEVELOP: Positioning & Differentiation

Determine the competitive space the brand should occupy.
Develop a credible value proposition, points of difference, brand personality, positioning and message pillars.

Hands-on :Create a positioning statement and test whether it is relevant, distinctive, believable and deliverable.

4. DELIVER: Brand Experience & Execution

Translate brand strategy into consistent communication, behaviour and experience across digital, sales, service, employee and customer touchpoints.

Hands-on :Conduct a touchpoint consistency review and identify the moments that most strongly shape brand perception.

5. DRIVE: Activation, Equity & Growth

Turn the strategy into action.
Prioritise initiatives, assign ownership, define measures and strengthen the brand over time through disciplined activation and governance.

Hands-on :Develop a focused 90-day Brand Activation Roadmap with actions, owners, timing and success measures.

Learning Methods

Facilitated discussions that connect brand concepts to real business situations.
Local and global case studies that reveal why brands gain or lose relevance.
Individual and group exercises that convert strategy into practical outputs.
Peer feedback and facilitated critique to sharpen positioning and execution.
Competency-based activities aligned with the WSQ course requirements.

WSQ Accredited Programme

Brand Mastery™

Official WSQ Course Title:

Brand Management Programme (Classroom)

TGS referenceTGS-2023021082

Course accreditationSingapore Workforce Skills Qualifications (WSQ)

Duration2 days | 14 hours

Mode of trainingHands-on classroom or virtual training

Full course feeS$1,000

Available fundingUp to 70% course-fee subsidy

Who Can Enrol

This programme is designed for working adults who are involved in branding, marketing, communications, sales, business development, leadership, entrepreneurship or business growth.

Learners should have sufficient English-language proficiency to participate in discussions, understand course materials and complete the required written or practical assessment activities.

SkillsFuture Funding Support

SME

SMEs

Baseline SkillsFuture Funding (50%)
Enhanced Training Support for SMEs (20%)
Net Payable: As low as S$300

CORP

Non-SMEs

Baseline SkillsFuture Funding (50%)
Net Payable: S$500

Additional support

Absentee Payroll
SkillsFuture Enterprise Credit
Enterprise Innovation Scheme (EIS) – 400% tax deduction

WHO SHOULD ATTEND & WHY IT MATTERS

Discover who will benefit most from this programme and how proven brand strategy frameworks can help build stronger brands, create competitive advantage, and drive sustainable business growth.

Why You Need This Programme

Proven Brand Consulting Frameworks
Navigate Market Disruption
Strategic Advantage
Applicable Across All Brand Types
Global Perspective, Local Relevance
Led by a World-Class Brand Authority

Who This Programme Is For

Entrepreneurs & Business Owners
Marketing & Brand Professionals
Sales & Business Development Leaders
Financial Planners & Real Estate Professionals
Executives & Leaders
Organisations & Teams

Programme Leadership

This programme is led by Dr Jerome Joseph, Founder & CEO of Global Brand Academy.

Dr Jerome is a globally recognised brand strategist, Hall of Fame speaker, and best-selling author with 30 years of experience working across 41 countries. He has advised and trained leaders and teams in branding, digital marketing, AI adoption, customer experience, and culture transformation, working with over 1,000 brands worldwide.

Ranked No. 2 Global Brand Thought Leader in the World (2020 & 2022), Dr Jerome brings real consulting depth, boardroom experience, and practical execution insight — ensuring participants gain learning that is immediately applicable in real business contexts.

Brands Transformed, Legacies Built

Trusted by global leaders to drive transformation, growth, and lasting impact.

Frequently Asked Questions (FAQs)

Everything You Need to Know Before You Decide

Explore answers to the most commonly searched questions about our programmes, including course structure, outcomes, AI applications, SkillsFuture funding, and who this training is designed for. Get the clarity you need to make a confident decision.

Yes. The accredited course title is Brand Management Programme (Classroom), TGS-2023021082. Brand Mastery™ is the market-facing name used by Global Brand Academy.

Branding defines what you stand for, the value you promise, how you are positioned and how you should be perceived. Marketing communicates and activates that value to attract and engage the market. Strong marketing performs better when it is built on a clear brand strategy.

The programme is designed to make strategic brand management practical and understandable. It is suitable for participants who are new to formal brand strategy as well as experienced professionals who want a more structured framework.

The 5D Brand Framework can be applied to founder-led and professional brands, but the WSQ course’s primary focus is strategic brand management for organisations, products, services and business growth.

Participants work through guided exercises covering brand discovery, brand DNA, target-audience clarity, positioning, value proposition, touchpoints and a 90-day activation roadmap.

Participants who meet the course’s competency-assessment requirements will receive a WSQ Statement of Attainment.

Eligible learners and employer-sponsored employees may receive up to 50% or 70% course-fee funding, depending on age, citizenship, employer type, course eligibility and prevailing rules.

Eligible Singapore Citizens may use SkillsFuture Credit, and eligible NTUC union members may apply for UTAP support, subject to the prevailing scheme and approved-course requirements.

Yes. Organisations can enrol employees into public course runs or speak with GBA about a team learning solution. Funding eligibility and delivery options will depend on the arrangement.

Bring a laptop and, where possible, information about the brand or business you want to work on. This may include existing brand materials, customer insights, competitor examples and current marketing messages.

Build a Brand That Leads, Not Follows

Move beyond scattered branding activities and build a strategy that creates clarity, differentiation, trust and long-term value. Join Brand Mastery™ and turn your brand into a stronger driver of business growth.

Build Your Brand Authority

Take the next step - our team will connect with you to move this forward.

Move from brand intuition to brand strategy

Programme Leadership

This programme is led by Dr Jerome Joseph, Founder & CEO of Global Brand Academy.