GET UP TO 70% SUBSIDY FOR OUR WSQ PROGRAMMES
Build A Brand That Stands Out, Scales, And Endures
Up To 95% SkillsFuture Funding Available
SkillsFuture Credit • PSEA • UTAP • Enterprise Innovation Scheme (EIS) Claimable
About Global Brand Academy
GlobalGlobalBrandBrandAcademyAcademy(GBA)(GBA)isisaagloballygloballyrecognisedrecognisedstrategicstrategictransformationtransformationpartnerpartnerspecialisingspecialisingininbrandbrandstrategy,strategy,marketing,marketing,leadership,leadership,culture,culture,customercustomerexperience,experience,andandAI-enabledAI-enabledgrowth.growth.
WithWithoverover3030yearsyearsofofexperienceexperienceacrossacross4040countries,countries,GlobalGlobalBrandBrandAcademyAcademyhashasworkedworkedwithwith1,000+1,000+brandsbrandsworldwide,worldwide,includingincludingmultinationalmultinationalcorporations,corporations,financialfinancialinstitutions,institutions,governmentgovernmentagencies,agencies,SMEs,SMEs,andandhigh-growthhigh-growthbusinesses.businesses.
GBAGBAprogrammesprogrammesarearebuiltbuiltononreal-worldreal-worldconsultingconsultingframeworks,frameworks,notnottheory.theory.EveryEveryprogrammeprogrammeisisdesigneddesignedtotohelphelpleadersleadersandandorganisationsorganisationstranslatetranslatebrandbrandstrategystrategyintointocommercialcommercialperformance,performance,relevance,relevance,andandlong-termlong-termequity.equity.
Programme Leadership
ThisThisprogrammeprogrammeisisledledbybyDrDrJeromeJeromeJosephJoseph,,FounderFounder&&CEOCEOofofGlobalGlobalBrandBrandAcademy.Academy.
DrDrJeromeJeromeisisaagloballygloballyrecognisedrecognisedbrandbrandstrategist,strategist,HallHallofofFameFamespeaker,speaker,andandbest-sellingbest-sellingauthorauthorwithwith3030yearsyearsofofexperienceexperienceworkingworkingacrossacross4040countriescountries..HeHehashasadvisedadvisedandandtrainedtrainedleadersleadersandandteamsteamsininbranding,branding,digitaldigitalmarketing,marketing,AIAIadoption,adoption,customercustomerexperience,experience,andandcultureculturetransformationtransformation,,workingworkingwithwithoverover1,0001,000brandsbrandsworldwideworldwide..
RankedRankedNo.No.22GlobalGlobalBrandBrandThoughtThoughtLeaderLeaderininthetheWorldWorld(2020(2020&&2022),2022),DrDrJeromeJeromebringsbringsrealrealconsultingconsultingdepthdepth,,boardroomboardroomexperience,experience,andandpracticalpracticalexecutionexecutioninsightinsight——ensuringensuringparticipantsparticipantsgaingainlearninglearningthatthatisisimmediatelyimmediatelyapplicableapplicableininrealrealbusinessbusinesscontexts.contexts.
Brand Mastery™: Strategic Brand Management for Personal & Corporate Brands
The Brand Management Programme is a structured programme built around the 5D Brand Framework, guiding participants from brand discovery to brand activation. It goes beyond logos and messaging to focus on strategic positioning, brand purpose, competitive differentiation, and consistent brand execution. The programme equips participants with practical tools to build strong, clear, and impactful brands.
Participants will learn how to:
Participants will learn how to:
Define A Strong Brand Foundation
Position Their Brand Meaningfully In Competitive Markets
Communicate Value With Clarity And Credibility
Activate Brand Strategy Across Touchpoints
Build Brand Equity That Drives Trust, Loyalty, And Growth
Why You Need This Programme
In crowded and fast-changing markets, brands that lack clarity, relevance, and consistency struggle to compete. This programme helps you move from brand intuition to brand strategy.
Proven Brand Consulting Frameworks
Gain access to the actual frameworks used by Global Brand Academy and its consulting arm to build and transform brands globally.
Strategic Advantage
Learn how strong brands create preference, pricing power, and long-term value.
Applicable Across All Brand Types
Personal brands, corporate brands, product brands, service brands, and agency brands.
Global Perspective, Local Relevance
Insights drawn from real cases across Asia, ANZ, Europe, and the Middle East.
Led by a World-Class Brand Authority
Learn directly from a practitioner who advises boards, CEOs, and leadership teams.
About the Programme
The Brand Management Programme is a structured, strategic, and powerful programme built around the 5D Brand Framework, designed to guide participants from brand discovery to brand activation.
Day 1 Focuses On:
Brand foundations
Brand DNA and identity
Strategic clarity and positioning
Day 2 Focuses On:
Differentiation and competitive advantage
Brand planning and execution
Activation, communication, and growth
This programme is suitable for new brands, growing brands, and established brands undergoing repositioning or transformation.
Who This Programme Is For
A licensing engagement can include:
Entrepreneurs & Business Owners
Building brands that scale beyond the founder.
Marketing & Brand Professionals
Seeking stronger strategic foundations and clarity.
Sales & Business Development Leaders
Understanding how brand influences trust and conversion.
Financial Planners & Real Estate Professionals
Differentiating in highly competitive, trust-driven industries.
Executives & Leaders
Aligning brand, strategy, and organisational direction.
Organisations & Teams
Strengthening brand consistency and market impact.
Programme Structure & Delivery
A practical, hands-on branding experience designed for real world execution.
Duration
2 Days | 14 hours
Focus
Brand Strategy • Brand Clarity • Brand Execution
Course Fee & SSG Funding Support
Course Fee (Before Subsidy)
S$1,000
Corporate Participants
SMEs
- Baseline SkillsFuture Funding (50%)
- Enhanced Training Support for SMEs (20%)
- Net Payable: As low as S$300
Non-SMEs
- Baseline SkillsFuture Funding (50%)
- Net Payable: S$500 (incl. GST)
Additional support
- Absentee Payroll
- SkillsFuture Enterprise Credit
- Enterprise Innovation Scheme (EIS) – 400% tax deduction
Individual Participants
SMEs (Singapore Citizens & PRs)
- SkillsFuture Funding up to 70%
- Net Payable: As low as S$300
Non-SMEs (Singapore Citizens & PRs)
- SkillsFuture Funding up to 50%
- Net Payable: S$500
Additional funding
- SkillsFuture Credit
- UTAP (for NTUC members)
Training Mode
Group Discussions
Collaborative learning
Practical Exercises
Apply concepts instantly
Case Studies
Real-world brand breakdowns
Expert-Led Facilitation
Learn directly from industry experts
Hands-On Activities
Learn directly from industry experts
Course Outline
DISCOVER
Your Brand DNA
DEFINE
Strategic Brand Direction
DEVELOP
Brand Positioning & Differentiation
DELIVER
Brand Planning & Execution
DRIVE
Brand Activation & Growth
WHY LEADING ORGANISATIONS CHOOSE GBA
Proven Expertise. Measurable Transformation.
From global thought leadership to AI-driven capability building, GBA delivers scalable learning and sustained performance across markets.
Global Expertise, Built Into the Academy
30+ years of expertise across 40+ countries and 1,000+ brands.
Thought Leadership That Sets Direction
Founded by Dr Jerome Joseph, a global authority on branding.
Robust Frameworks, High-Impact Learning
Scalable methodologies refined over decades for real-world results.
Integrated Capability for Business Performance
Total organisational alignment across Brand, Culture, and AI.
AI as a Strategic Capability
Strategic AI applications designed for immediate executive execution.
Transformation Proven at Scale
Impacting over 1.2 million leaders and professionals worldwide.
Boardroom-Level Perspective
Commercially grounded programmes shaped by boardroom experience.
High-Engagement, Highly Customised Experiences
Tailored, interactive experiences that drive lasting behavior change.
SEE US IN ACTION
Experience The Impact — Not Just The Ideas. Transformation Is Not Just About Concepts, But About Delivery And Real-World Application. Global Brand Academy Engagements Energise Audiences And Turn Strategy Into Measurable, Lasting Impact.
Brands Transformed, Legacies Built
Trusted by global leaders to drive transformation, growth, and lasting impact.
Frequently Asked Questions (FAQs)
Everything You Need to Know Before You Decide
A brand strategy course helps you define your brand positioning, target audience, value proposition, and messaging to create differentiation, trust, and long-term growth.
Yes, the programme covers personal, corporate, product, and service branding using structured frameworks.
The 5D Brand Framework is a strategic model used to define, position, differentiate, and activate a brand across touchpoints.
Brand positioning involves identifying your unique value, target audience, and competitive space — all covered in this programme.
Yes, this WSQ-funded programme offers SkillsFuture subsidies, making it one of the most accessible professional branding courses.
Absolutely — the course is designed to help new and growing businesses build scalable, differentiated brands.
Unlike generic online courses, this programme is based on real consulting frameworks used across 1,000+ brands globally.
Yes, from brand foundation and identity to execution and activation strategies.
Strong branding improves trust, pricing power, customer loyalty, and long-term revenue.
Entrepreneurs, marketers, sales professionals, consultants, and business leaders.
Build a Brand That Leads, Not Follows
Brand Mastery™ is designed for professionals and organisations ready to move beyond basic branding and build a powerful, differentiated presence. Learn how to define your positioning, communicate with clarity, and create a brand that commands attention, trust, and long-term growth.
Build Your Brand Authority
Take the next step - our team will connect with you to move this forward.