GET UP TO 70% SUBSIDY FOR OUR WSQ PROGRAMMES
Build A Brand That Stands Out, Scales, And Endures
Up To 95% SkillsFuture Funding Available
SkillsFuture Credit • PSEA • UTAP • Enterprise Innovation Scheme (EIS) Claimable
About Global Brand Academy
GlobalBrandAcademy(GBA)isagloballyrecognisedstrategictransformationpartnerspecialisinginbrandstrategy,marketing,leadership,culture,customerexperience,andAI-enabledgrowth.
Withover30yearsofexperienceacross40countries,GlobalBrandAcademyhasworkedwith1,000+brandsworldwide,includingmultinationalcorporations,financialinstitutions,governmentagencies,SMEs,andhigh-growthbusinesses.
GBAprogrammesarebuiltonreal-worldconsultingframeworks,nottheory.Everyprogrammeisdesignedtohelpleadersandorganisationstranslatebrandstrategyintocommercialperformance,relevance,andlong-termequity.
Programme Leadership
ThisprogrammeisledbyDrJeromeJoseph,Founder&CEOofGlobalBrandAcademy.
DrJeromeisagloballyrecognisedbrandstrategist,HallofFamespeaker,andbest-sellingauthorwith30yearsofexperienceworkingacross40countries.Hehasadvisedandtrainedleadersandteamsinbranding,digitalmarketing,AIadoption,customerexperience,andculturetransformation,workingwithover1,000brandsworldwide.
RankedNo.2GlobalBrandThoughtLeaderintheWorld(2020&2022),DrJeromebringsrealconsultingdepth,boardroomexperience,andpracticalexecutioninsight—ensuringparticipantsgainlearningthatisimmediatelyapplicableinrealbusinesscontexts.
Brand Mastery™: Strategic Brand Management for Personal & Corporate Brands
The Brand Management Programme is a structured programme built around the 5D Brand Framework, guiding participants from brand discovery to brand activation. It goes beyond logos and messaging to focus on strategic positioning, brand purpose, competitive differentiation, and consistent brand execution. The programme equips participants with practical tools to build strong, clear, and impactful brands.
Participants will learn how to:
Participants will learn how to:
Define A Strong Brand Foundation
Position Their Brand Meaningfully In Competitive Markets
Communicate Value With Clarity And Credibility
Activate Brand Strategy Across Touchpoints
Build Brand Equity That Drives Trust, Loyalty, And Growth
Why You Need This Programme
In crowded and fast-changing markets, brands that lack clarity, relevance, and consistency struggle to compete. This programme helps you move from brand intuition to brand strategy.
Proven Brand Consulting Frameworks
Gain access to the actual frameworks used by Global Brand Academy and its consulting arm to build and transform brands globally.
Strategic Advantage
Learn how strong brands create preference, pricing power, and long-term value.
Applicable Across All Brand Types
Personal brands, corporate brands, product brands, service brands, and agency brands.
Global Perspective, Local Relevance
Insights drawn from real cases across Asia, ANZ, Europe, and the Middle East.
Led by a World-Class Brand Authority
Learn directly from a practitioner who advises boards, CEOs, and leadership teams.
About the Programme
The Brand Management Programme is a structured, strategic, and powerful programme built around the 5D Brand Framework, designed to guide participants from brand discovery to brand activation.
Day 1 Focuses On:
Brand foundations
Brand DNA and identity
Strategic clarity and positioning
Day 2 Focuses On:
Differentiation and competitive advantage
Brand planning and execution
Activation, communication, and growth
This programme is suitable for new brands, growing brands, and established brands undergoing repositioning or transformation.
Who This Programme Is For
A licensing engagement can include:
Entrepreneurs & Business Owners
Building brands that scale beyond the founder.
Marketing & Brand Professionals
Seeking stronger strategic foundations and clarity.
Sales & Business Development Leaders
Understanding how brand influences trust and conversion.
Financial Planners & Real Estate Professionals
Differentiating in highly competitive, trust-driven industries.
Executives & Leaders
Aligning brand, strategy, and organisational direction.
Organisations & Teams
Strengthening brand consistency and market impact.
Programme Structure & Delivery
A practical, hands-on branding experience designed for real world execution.
Duration
2 Days | 14 hours
Focus
Brand Strategy • Brand Clarity • Brand Execution
Course Fee & SSG Funding Support
Course Fee (Before Subsidy)
S$1,000
Corporate Participants
SMEs
- Baseline SkillsFuture Funding (50%)
- Enhanced Training Support for SMEs (20%)
- Net Payable: As low as S$300
Non-SMEs
- Baseline SkillsFuture Funding (50%)
- Net Payable: S$500
Additional support
- Absentee Payroll
- SkillsFuture Enterprise Credit
- Enterprise Innovation Scheme (EIS) – 400% tax deduction
Individual Participants
Singapore Citizens(21-39) & PRs
- SkillsFuture Funding (50%)
- Net Payable: S$500
Singapore Citizens(40 & Above)
- SkillsFuture Funding (50%)
- Mid-Career Enhanced Subsidy (20%)
- Net Payable: S$300
Additional funding
- SkillsFuture Credit
- UTAP (for NTUC members)
Training Mode
Group Discussions
Collaborative learning
Practical Exercises
Apply concepts instantly
Case Studies
Real-world brand breakdowns
Expert-Led Facilitation
Learn directly from industry experts
Hands-On Activities
Learn directly from industry experts
Course Outline
DISCOVER
Your Brand DNA
DEFINE
Strategic Brand Direction
DEVELOP
Brand Positioning & Differentiation
DELIVER
Brand Planning & Execution
DRIVE
Brand Activation & Growth
WHY LEADING ORGANISATIONS CHOOSE GBA
Proven Expertise. Measurable Transformation.
From global thought leadership to AI-driven capability building, GBA delivers scalable learning and sustained performance across markets.
Global Expertise, Built Into the Academy
30+ years of expertise across 40+ countries and 1,000+ brands.
Thought Leadership That Sets Direction
Founded by Dr Jerome Joseph, a global authority on branding.
Robust Frameworks, High-Impact Learning
Scalable methodologies refined over decades for real-world results.
Integrated Capability for Business Performance
Total organisational alignment across Brand, Culture, and AI.
AI as a Strategic Capability
Strategic AI applications designed for immediate executive execution.
Transformation Proven at Scale
Impacting over 1.2 million leaders and professionals worldwide.
Boardroom-Level Perspective
Commercially grounded programmes shaped by boardroom experience.
High-Engagement, Highly Customised Experiences
Tailored, interactive experiences that drive lasting behavior change.
SEE US IN ACTION
Experience The Impact — Not Just The Ideas. Transformation Is Not Just About Concepts, But About Delivery And Real-World Application. Global Brand Academy Engagements Energise Audiences And Turn Strategy Into Measurable, Lasting Impact.
Brands Transformed, Legacies Built
Trusted by global leaders to drive transformation, growth, and lasting impact.
Frequently Asked Questions (FAQs)
Everything You Need to Know Before You Decide
Yes. The accredited course title is Brand Management Programme (Classroom), TGS-2023021082. Brand Mastery™ is the market-facing name used by Global Brand Academy.
Branding defines what you stand for, the value you promise, how you are positioned and how you should be perceived. Marketing communicates and activates that value to attract and engage the market. Strong marketing performs better when it is built on a clear brand strategy.
The programme is designed to make strategic brand management practical and understandable. It is suitable for participants who are new to formal brand strategy as well as experienced professionals who want a more structured framework.
The 5D Brand Framework can be applied to founder-led and professional brands, but the WSQ course’s primary focus is strategic brand management for organisations, products, services and business growth.
Participants work through guided exercises covering brand discovery, brand DNA, target-audience clarity, positioning, value proposition, touchpoints and a 90-day activation roadmap.
Participants who meet the course’s competency-assessment requirements will receive a WSQ Statement of Attainment.
Eligible learners and employer-sponsored employees may receive up to 50% or 70% course-fee funding, depending on age, citizenship, employer type, course eligibility and prevailing rules.
Eligible Singapore Citizens may use SkillsFuture Credit, and eligible NTUC union members may apply for UTAP support, subject to the prevailing scheme and approved-course requirements.
Yes. Organisations can enrol employees into public course runs or speak with GBA about a team learning solution. Funding eligibility and delivery options will depend on the arrangement.
Bring a laptop and, where possible, information about the brand or business you want to work on. This may include existing brand materials, customer insights, competitor examples and current marketing messages.
Build a Brand That Leads, Not Follows
Move beyond scattered branding activities and build a strategy that creates clarity, differentiation, trust and long-term value. Join Brand Mastery™ and turn your brand into a stronger driver of business growth.
Build Your Brand Authority
Take the next step - our team will connect with you to move this forward.