GET UP TO 70% SUBSIDY FOR OUR WSQ PROGRAMMES
Build A Brand That Stands Out, Scales, And Endures
Up To 95% SkillsFuture Funding Available
SkillsFuture Credit • PSEA • UTAP • Enterprise Innovation Scheme (EIS) Claimable
About Global Brand Academy
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Programme Leadership
ThisThisprogrammeprogrammeisisledledbybyDrDrJeromeJeromeJosephJoseph,,FounderFounder&&CEOCEOofofGlobalGlobalBrandBrandAcademy.Academy.
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Build Content That Attracts, Engages & Converts
AI-Infused Content Marketing™ – From Concept to Execution is a hands-on, 2-day programme that helps professionals and organisations create strategic, high-impact content using AI while maintaining brand voice and credibility. It focuses on content strategy, storytelling, audience relevance, and disciplined execution. Participants leave with a repeatable system for creating effective content at scale.
Participants will learn how to:
Participants will learn how to:
Build a clear, strategic content plan aligned with business goals and audience needs
Use AI to generate, refine, and scale high-quality content without losing brand voice
Create compelling content themes, storytelling angles, and thought leadership assets
Repurpose content across formats (text, video, visuals) for maximum reach and efficiency
Develop a consistent, repeatable content engine that drives visibility, engagement, and conversion
Why You Should Attend This Programme
Content Drives Credibility and Visibility
Today’s content shapes how your brand is perceived. This programme shows you how to create content that builds trust, authority, and consistent visibility.
Cut Through Low-Quality AI Noise
Audiences are overwhelmed with generic AI content. Learn how to create meaningful, differentiated content that stands out and adds real value.
Build Consistency Through Structure
Consistency is not about effort alone. Discover how structured systems and frameworks make content creation sustainable and scalable.
Use AI the Right Way
AI tools are powerful but often misused. Learn how to apply AI strategically to enhance quality, relevance, and effectiveness.
Focus on Relevance, Not Volume
More content does not mean better results. This programme helps you create purposeful content that connects, engages, and drives impact.
About the Programme
This programme focuses on strategic content creation supported by AI.
Participants will learn how to:
Build a clear content strategy aligned to business goals
Develop compelling content themes and narratives
Use AI to accelerate ideation, creation, and repurposing
Maintain brand voice and positioning with AI support
Execute content consistently across platforms
Turn content into visibility, engagement, and opportunity
Tools Explored (Practical Exposure)
Who This Programme Is For
This programme is designed for professionals and teams who sell relationships, solutions, and expertise, including:
Marketing & Content Professionals
Seeking to modernise content strategy and execution with AI.
Entrepreneurs & Business Owners
Building visibility, authority, and inbound opportunities.
Sales & Business Development Professionals
Using content to support trust-based selling.
Consultants, Coaches & Subject-Matter Experts
Positioning expertise through thought leadership content.
Organisations & Teams
Looking to scale content without sacrificing quality or brand integrity.
Corporate Sales Teams
Who wants to elevate capability across discovery, influence, and closing.
Programme Structure & Delivery
A practical, hands-on branding experience designed for real world execution.
Duration
2 Days | 16 hours
Focus
Strategy • Application • Execution
Course Fee & Funding Support
Course Fee (Before Subsidy)
S$1,000
Corporate Participants
SMEs
- Baseline SkillsFuture Funding (50%)
- Enhanced Training Support for SMEs (20%)
- Net Payable: As low as S$300
Non-SMEs
- Baseline SkillsFuture Funding (50%)
- Net Payable: Approx. S$500
SMEs - Additional support (subject to eligibility):
- Absentee Payroll
- SkillsFuture Enterprise Credit
- Enterprise Innovation Scheme (EIS) – 400% tax deduction
Individual Participants
Singapore Citizens (21–39) & PRs
- SkillsFuture Funding (50%)
- Net Payable: S$500
Singapore Citizens (40 & Above)
- SkillsFuture Funding (50%)
- Mid-Career Enhanced Subsidy (20%)
- Net Payable: S$300
Additional Funding
- SkillsFuture Credit
- UTAP (for NTUC members)
Training Mode
Facilitated Strategy Sessions
Guided strategic thinking and planning
AI-Assisted Content Exercises
Practice creating content using AI
Real Brand And Content Scenarios
Work on real-world brand situations
Hands-On Creation And Refinement
Create, test, and improve content
Framework-Driven Execution Planning
Plan execution using proven frameworks
Course Outline
Content Strategy in an AI-Driven World
Audience, Positioning & Content Relevance
AI-Assisted Content Ideation & Planning
Writing High-Impact Content with AI Support
Visual & Multimedia Content Creation
Content Distribution & Platform Strategy
Measuring Content Effectiveness
Building a Sustainable Content Engine
WHY LEADING ORGANISATIONS CHOOSE GBA
Proven Expertise. Measurable Transformation.
From global thought leadership to AI-driven capability building, GBA delivers scalable learning and sustained performance across markets.
Global Expertise, Built Into the Academy
30+ years of expertise across 40+ countries and 1,000+ brands.
Thought Leadership That Sets Direction
Founded by Dr Jerome Joseph, a global authority on branding.
Robust Frameworks, High-Impact Learning
Scalable methodologies refined over decades for real-world results.
Integrated Capability for Business Performance
Total organisational alignment across Brand, Culture, and AI.
AI as a Strategic Capability
Strategic AI applications designed for immediate executive execution.
Transformation Proven at Scale
Impacting over 1.2 million leaders and professionals worldwide.
Boardroom-Level Perspective
Commercially grounded programmes shaped by boardroom experience.
High-Engagement, Highly Customised Experiences
Tailored, interactive experiences that drive lasting behavior change.
SEE US IN ACTION
Experience The Impact — Not Just The Ideas. Transformation Is Not Just About Concepts, But About Delivery And Real-World Application. Global Brand Academy Engagements Energise Audiences And Turn Strategy Into Measurable, Lasting Impact.
Brands Transformed, Legacies Built
Trusted by global leaders to drive transformation, growth, and lasting impact.
Frequently Asked Questions (FAQs)
Everything You Need to Know Before You Decide
It is the use of AI tools to enhance content strategy, creation, and distribution while maintaining brand voice.
AI can generate ideas, drafts, visuals, and optimise content for better engagement.
Yes, it covers both strategy and execution from the ground up.
By aligning content with audience needs, brand positioning, and business goals.
Yes, the programme teaches how to maintain authenticity while using AI.
LinkedIn, digital platforms, and multimedia content channels.
By creating valuable, relevant, and consistent content that builds trust and authority.
ChatGPT, Canva, CapCut, and other AI-powered tools.
Yes, it is WSQ-funded with subsidies available.
Through structured workflows, planning systems, and AI-supported execution.
Create Content That Connects, Converts, and Scales
Learn how to combine creativity with AI to produce high-quality, consistent, and strategic content. This programme helps you maintain your brand voice while leveraging AI to plan, create, and distribute content that drives engagement and business growth.
Create Content That Scales Your Impact
Take the next step - our team will connect with you to move this forward.