GET UP TO 70% SUBSIDY FOR OUR WSQ PROGRAMMES
Build A Brand That Stands Out, Scales, And Endures
Up To 95% SkillsFuture Funding Available
SkillsFuture Credit • PSEA • UTAP • Enterprise Innovation Scheme (EIS) Claimable
About Global Brand Academy
GlobalBrandAcademy(GBA)isastrategictransformationpartnerspecialisinginbrand,marketing,sales,leadership,culture,andAI-drivencapabilitybuilding.
Overthepast30years,GBAhasdeliveredprogrammesacross40countries,workingwith1,000+brands,includingFortune500organisations,governmentbodies,financialinstitutions,andhigh-growthenterprises.
WhatdifferentiatesGlobalBrandAcademyisourabilitytobridgestrategyandexecution—combiningdeepbrandthinking,realcommercialexperience,andpracticalAIapplication.Ourprogrammesarenottheoretical.Theyaredesignedtochangebehaviour,sharpencapability,anddelivermeasurablebusinessimpact.
Programme Leadership
ThisprogrammeisledbyDrJeromeJoseph,Founder&CEOofGlobalBrandAcademy.
DrJeromeisagloballyrecognisedbrandstrategist,HallofFamespeaker,andbest-sellingauthorwith30yearsofexperienceworkingacross40countries.Hehasadvisedandtrainedleadersandteamsinbranding,digitalmarketing,AIadoption,customerexperience,andculturetransformation,workingwithover1,000brandsworldwide.
RankedNo.2GlobalBrandThoughtLeaderintheWorld(2020&2022),DrJeromebringsrealconsultingdepth,boardroomexperience,andpracticalexecutioninsight—ensuringparticipantsgainlearningthatisimmediatelyapplicableinrealbusinesscontexts.
AI- Driven Digital Marketing Masterclass - Master the Future of Marketing with AI-Driven Strategies
The AI-Driven Digital Marketing: Mastering the Future programme is a 2-day intensive masterclass that equips professionals and organisations with the skills to succeed in an AI-enabled digital marketplace. It focuses on how AI transforms marketing strategy, customer engagement, content creation, and decision-making while keeping brands human and differentiated. Participants learn how to confidently apply AI in real marketing workflows and make smarter marketing and sales decisions.
Participants will learn how to:
Participants will learn how to:
Apply AI to strengthen marketing strategy and decision-making
Improve content quality, speed, and consistency
Design smarter digital experiences
Use AI to enhance engagement and conversion
Integrate AI into existing marketing and sales workflows
Why You Should Attend This Programme
Marketing is being reshaped by AI
Understanding tools alone is no longer enough — learn how to apply AI strategically to stay relevant.
Strategic Thinking with Responsible AI
Develop the ability to think strategically and apply AI in a responsible, business-focused way.
Stand Out in a Noisy Digital World
Cut through increasing digital noise with stronger differentiation and meaningful relevance.
Deliver Speed, Personalisation, and Value
Meet rising customer expectations with smarter, faster, and more personalised experiences.
Clarity Over Hype in AI Adoption
Move beyond trends and confusion with clear, practical direction on using AI effectively.
About the Programme
The programme focuses on strategic application, not experimentation.
Participants will learn how to:
Apply AI to strengthen marketing strategy and decision-making
Improve content quality, speed, and consistency
Design smarter digital experiences
Use AI to enhance engagement and conversion
Integrate AI into existing marketing and sales workflows
Tools Explored (Practical Exposure)
Who This Programme Is For
A licensing engagement can include:
Entrepreneurs & Business Owners
Looking to grow visibility, leads, and brand relevance using AI-enabled digital strategies.
Sales & Marketing Professionals
Seeking to upgrade skills, stay competitive, and integrate AI into modern marketing workflows
Brand & Marketing Teams
Building stronger digital capability, content effectiveness, and campaign performance.
Financial Planners & Real Estate Professionals
Needing differentiation, visibility, and smarter client engagement in competitive markets.
Executives & Leaders
Who want clarity on how AI impacts marketing strategy, customer behaviour, and growth.
Organisations
Developing future-ready digital and AI marketing capability internally.
Programme Structure & Delivery
A practical, hands-on branding experience designed for real world execution.
Duration
2 Days | 16.25
Focus
Strategy • Application • Execution
Course Fee & Funding Support
Course Fee (Before Subsidy)
S$1,000
Corporate Participants
SMEs
- Baseline SkillsFuture Funding (50%)
- Enhanced Training Support for SMEs (20%)
- Net Payable: As low as S$300
Non-SMEs
- Baseline SkillsFuture Funding (50%)
- Net Payable: S$500
Additional support
- Absentee Payroll
- SkillsFuture Enterprise Credit
- Enterprise Innovation Scheme (EIS) – 400% tax deduction
Individual Participants
Singapore Citizens (21–39) & PRs
- SkillsFuture Funding (50%)
- Net Payable: S$500
Singapore Citizens (40 & Above)
- SkillsFuture Funding (50%)
- Mid-Career Enhanced Subsidy (20%)
- Net Payable: S$300
Additional funding
- SkillsFuture Credit
- UTAP (for NTUC members)
Training Mode
Group Discussion And Application
Frameworks, Practice, and Real Application
Guided Exercises
Strategy Meets Practical Execution
Real-World Case Examples
Applied Learning Through Real Practice
Strategic Frameworks
Structured, Practical Learning Approach
Practical Demonstrations
Blended Learning with Real Application
Course Outline
Understanding the AI-Driven Marketing Landscape
Strategic Marketing Planning in an AI World
Prompt Engineering for Marketing Effectiveness
Content Strategy & Personalisation with AI
AI-Driven Multimedia Content Creation
Campaign Execution & Optimisation
Engagement, Conversion & Performance Improvement
Predictive Insight & Smarter Decision-Making
Practical Application & Integration
WHY LEADING ORGANISATIONS CHOOSE GBA
Proven Expertise. Measurable Transformation.
From global thought leadership to AI-driven capability building, GBA delivers scalable learning and sustained performance across markets.
Global Expertise, Built Into the Academy
30+ years of expertise across 40+ countries and 1,000+ brands.
Thought Leadership That Sets Direction
Founded by Dr Jerome Joseph, a global authority on branding.
Robust Frameworks, High-Impact Learning
Scalable methodologies refined over decades for real-world results.
Integrated Capability for Business Performance
Total organisational alignment across Brand, Culture, and AI.
AI as a Strategic Capability
Strategic AI applications designed for immediate executive execution.
Transformation Proven at Scale
Impacting over 1.2 million leaders and professionals worldwide.
Boardroom-Level Perspective
Commercially grounded programmes shaped by boardroom experience.
High-Engagement, Highly Customised Experiences
Tailored, interactive experiences that drive lasting behavior change.
SEE US IN ACTION
Experience The Impact — Not Just The Ideas. Transformation Is Not Just About Concepts, But About Delivery And Real-World Application. Global Brand Academy Engagements Energise Audiences And Turn Strategy Into Measurable, Lasting Impact.
Brands Transformed, Legacies Built
Trusted by global leaders to drive transformation, growth, and lasting impact.
Frequently Asked Questions (FAQs)
Everything You Need to Know Before You Decide
Yes. The official accredited title is AI-Driven Digital Marketing: Mastering the Future, TGS-2024041327. The programme is marketed by GBA as the AI-Driven Digital Marketing Masterclass.
No advanced technical or coding experience is required. The programme is structured for participants who want a practical and strategic introduction as well as experienced professionals who want to improve their workflows.
No. Prompting is an important skill, but the programme covers the wider marketing workflow: research, customer insight, strategy, content, visual and video creation, campaigns, customer engagement, conversion, analytics and integration.
Examples may include ChatGPT, Perplexity, Microsoft Copilot, Canva AI, DALL·E, CapCut, OpusClip, HeyGen and other relevant platforms. Tool selection may change as the market evolves.
Yes. Guided activities may include audience research, prompts, content plans, campaign copy, visuals, short-form video concepts, customer journeys and an AI-marketing adoption roadmap.
Participants learn to provide stronger strategic context, voice, audience and quality criteria in their prompts and to evaluate outputs for relevance, distinctiveness, accuracy and brand consistency.
Yes. Responsible use is integrated throughout, including accuracy, confidentiality, personal data, bias, transparency, intellectual property and human oversight.
Participants who successfully meet the approved competency-assessment requirements will receive a WSQ Statement of Attainment.
Eligible learners and employer-sponsored employees may receive up to 50% or 70% course-fee funding, depending on age, citizenship, employer type, course eligibility and prevailing rules.
Eligible Singapore Citizens may use SkillsFuture Credit. Eligible NTUC members may apply for UTAP support for approved courses, subject to the scheme's terms and annual caps.
Yes. Organisations can enrol employees into approved public runs and may also enquire about team capability-building options. Funding and delivery arrangements depend on the course run and programme format.
Bring a laptop and, where possible, a real brand, product, service or campaign challenge. Useful materials include customer information, existing content, campaign examples, brand guidelines and performance data that can be used safely.
Smarter Marketing. Faster Results. Powered by AI.
This programme helps you transform your marketing approach using AI — from content creation and campaign optimisation to audience targeting and performance tracking. Move from guesswork to precision and create marketing that delivers measurable impact.
Transform Your Marketing with AI
Take the next step - our team will connect with you to move this forward.