We have helped many Fortune 500 MNCs, SMEs and government organisations create impressive performances across their Brand, Employee Engagement, Customer Experience and Sales and Marketing arms. Through training we have enabled these Brands to deliver outstanding performances, revenue and loyalty.
OUR WORK
OUR GLOBAL IMPACT
- DBS Vickers
- Dell
- Changi Airport
- Singapore Post
- Pfizer
- Asia Pacific Brewery
- OCBC BANK
- BASF
- Master Builders Solutions
ABOUT
DBS Vickers collaborated with Jerome and his team to align their employees within the company with the Brand values and promise. The objective of the campaign was to increase branded service quality, build personal brands and instill the DBS Vickers Brand DNA within the employees. We provided a series of programmes to achieve the objective. The programmes we conducted included Brand Champion Mindset, Personal Branding and Branded Customer Experience. These programmes were conducted for different level of staff from senior executives to front line staff.
OUTCOME
Through our various workshops, DBS Vickers enabled their stakeholders to represent their Brand and to position themselves as a leading securities and derivatives brokerage firm in Singapore with a strong Brand focus. The Brand was reinforced and driven from within.
ABOUT
Dell wanted to elevate its OEM Division into a more prominent position as a leading player in SEA. We delivered key programmes to drive personal brand growth, Brand ownership and strategic Brand communications.
OUTCOME
The employees were more aligned with the Brand strategy and understood the importance of the Brand that enabled them deliver their Brand across key touchpoints.
ABOUT
Changi International Airport consistently voted as the best airport in the world, already has a world class Brand in place. So the main task was to guarantee that the employees could deliver the Brand to a level that customers could be engaged in a branded experience. The game plan developed was a mixture of strategic communication tools and internal staff engagement. Visual and experiential communications tools including the creation of Brand assets also greatly helped to personalize the Brand personality and programmes to drive the branded customer experience mindset.
OUTCOME
As a result of the efforts staff achieved greater understanding of the Brand. Greater awareness led to increased pride among employees. Consequently, they were more willing to be active Brand advocators and champions to deliver an extraordinary branded experience for their audience.
ABOUT
SingPost sought to instill its customer centric brand values in its employees and thereby increase customer satisfaction and improve brand experience. The vision was to develop its Branded service culture across the broad spectrum of its employees from the ground up to the middle management to a level that truly engaged its customers. The first step was the development of Service Champions via our innovative workshops. Service Champions are essentially staff trained to have an intuitive grasp of company values and service standards and act as a model for others. At the second phase was our Staging a Branded Experience Workshops for customer facing team members at all levels.
OUTCOME
As a result of the efforts staff achieved greater understanding of the Brand and how to deliver a branded customer experience. Greater awareness led to increased pride among employees. Consequently, they were more willing to be active Brand advocators and champions to deliver an extraordinary branded experience for their audience.
ABOUT
The mission entrusted to us was to build a strong internal Brand for Viagra and OverActive Bladder Brands and well as to drive a Brand Champion mindset. Jerome and his team formulated the Live the Brand and Brand Champion workshop to do just that. Every employee gained an intuitive understanding of their division and parent Brands. They internalised the values of Pfizer and the product Brand in daily tasks and learnt how to keep their Brand personality alive in their work and marketing outreach.
OUTCOME
The mission was successfully accomplished among the marketing teams of Overactive Bladder division (OAB) and Viagra. There was a better and more thorough understanding on the Brand and how they could be stronger Brand champions for their Brand and drive Brand equity for their product brands across their key touchpoints.
ABOUT
Jerome and his team were tasked to help the employees to be stronger brand champions for their respective brand portfolios. By creating the Brand Champion workshop to develop and grow a Brand Champions Team, we empowered the team members with thorough Brand knowledge and the capacity to engage and influence their audiences to view their Brands in the right brand perspective. To guarantee the longevity of the Brand alignment, a comprehensive internal communications training programme was developed as part of the initiative to drive market share.
OUTCOME
Through the workshops, they gained a stronger understanding on what it meant to drive Brand growth with a brand champion mindset. Employees understood what it meant to be a brand champion and strategise how to deliver strong brand engagement to its stakeholders and key markets.
ABOUT
With the aid of proprietary brand tools, Jerome and his team conducted an extensive Brand audit for OCBC QPI . The aim was to document the values and culture that underpin the company and department dynamics that enables OCBC Bank to be a global financial service player. We designed a strategic framework to translate its findings into a comprehensive part of OCBC QPI’s internal Brand. The framework consisted of strengthening Brand identity and expression to increase internal Brand awareness that was delivered through a series of Brand Champion Workshops.
OUTCOME
After the vision, mission and direction was refined, OCBC QPIs Brand was revamped and created a strong positive impression to its audience and consequently the internal Brand position was strengthened with team members.
ABOUT
BASF was initiating an internal campaign called ONE BASF. The aim was to reinforce its internal Brand across its key offices in the region. Research was undertaken to understand the BASF value and the objective of the initiative. The knowledge contributed to the crafting of the ONE BASF Brand strategy map. Following that we devised the Brand Discovery Workshop for senior management. After interactive sessions, lively discussion and self-critique the Brand DNA of ONE BASF was established. Internal Branding workshops were devised to transmit what was discovered in the Brand discovery sessions to the employees across the company.
OUTCOME
The outcome is a company that is thoroughly clear about its objectives and direction of their brand manifesto. The leaders were able to communicate the internal Brand essence to the employees and create a branded culture.
ABOUT
A new global Brand offering by BASF, Master Builders Solutions engaged us to create their Branded culture across 30 countries. We worked closely with the Master Builders Solutions team to strategise their internal culture and internal brand alignment. Phase one kicked off with our Brand Coach Workshops to train key brand champions within the organisation to drive the Brand from within followed by Live the Brand workshops across the world to impact the global offices in 30 countries.
OUTCOME
Through The Brand Theatre’s Research and Strategy framework, and workshops, we helped Master Builders Solutions develop a Branded culture that was rolled out globally for a world-class Branded culture from a worldclass brand.
- Zuellig Pharma
- Astellas
- Motul
- Dr Reddy's
- Prudential
- Great Eastern
- Manulife
- International Copper Association
ABOUT
Zuellig Pharma wanted to develop a consistent brand strategy framework across Asia and also drive a strategic mindset among their Brand and product teams. Our role was to create a brand strategy plan framework that allowed their teams to plan for brand execution, develop a Brand planning bootcamp programme to align all key stakeholders and drive a strategic mindset for development of go to market Brand plans.
OUTCOME
Running key workshops for teams from Singapore, Malaysia, Indonesia, Hong Kong, Thailand, Taiwan this extensive program allowed key Asian markets to have a consistent Brand plan and improve strategic thinking to win in their markets.
ABOUT
Working in partnership with Charisma Academy, we delivered our Sell the brand workshop for Medical reps and their managers from across Asia. Part of the initiative was to improve sales performance and brand alignment. Phase 1 was the working with the managers, phase 2 was running workshops with medical reps and finally phase 3 was a 6 months coaching programme to drive sales performance in the organisation.
OUTCOME
The initiative was measure before and after and there was a significant improvement in sales performance and brand alignment. There was also a stronger internal coaching mindset to guide and coach team members.
ABOUT
In partnership with Charisma Academy, we worked with MOTUL on a strategic planning initiative. Phase 1 was a strategic planning workshop with senior management. Phase 2 was strategic planning workshops with distributors from their key markets in Asia.
OUTCOME
The results of the strategic planning provided direction for senior management for their key initiatives. They workshops for the distributors allowed them to effectively position the Brand in their markets and improve Brand performance.
ABOUT
We worked with Dr Reddy’s emerging markets brand and marketing teams to drive digital branding and customer journey mapping. In view of key disruption trends in the marketplace for the pharma industry, the workshop allowed the different countries’ teams to drive their digital strategic planning processes, using customer journey mapping as platform for improved strategic thinking.
OUTCOME
Understanding disruption and using it as a strategic advantage was the key outcome from the workshops. Emerging market teams are now driven to strategically think beyond traditional marketing and instead think outside the box.
ABOUT
We worked with Prudential to impact their financial planners through 2 key programmes. Programme 1 was our signature TURN ME ON: Personal Branding programme. The workshop was catered to the financial industry and provided our propriety framework to build, position and communicate the individual Brands of the planners. Programme 2 was our Customer Trends and Loyalty programme to enable the Financial planners to build their customer experience strategy and engage their clients to improve loyalty and advocacy.
OUTCOME
The workshops were extremely well received with feedback score ratings averaging at 9.5/10. Many of the planners had a fully developed personal brand plan which they could now activate as well as a clear customer relationship strategy to increase customer loyalty and advocacy.
ABOUT
We worked directly with Great Eastern and their agencies to run our Signature Turn Me On: Personal Branding programmes for financial planners. The workshop was catered to the financial industry and provided our propriety framework to build, position and communicate the individual brands of the planners across key touchpoints both online and offline.
OUTCOME
The workshops enabled the planners to raise their game and effectively position their brand in the marketplace. Each planner walked away with a brand roadmap and a clear strategy to win in their marketplace.
ABOUT
We worked with Manulife and their agencies to run our Signature Turn Me On: Personal Branding programmes for financial planners. The workshop was catered to the financial industry and provided our propriety framework to build, position and communicate the individual brands of the planners across key touchpoints both online and offline.
OUTCOME
The workshops enabled the planners to raise their game and effectively position their brand in the marketplace. Each planner walked away with a brand roadmap and a clear strategy to win in their marketplace.
ABOUT
International Copper Association engaged us to create their Branded culture across their regional teams. Phase one kicked off with our Live the Brand workshops to train key brand champions within the organisation to drive the Brand from within followed by Personal Branding workshops to position and communicate their executive’s personal brand more effectively.
OUTCOME
Through our workshops, there was a stronger emphasis on creating a branded culture driven by engage branded employees.
A SNAPSHOT OF SOME OF OUR CLIENTS
Healthcare
- ASEAN Cardiology Congress
- Asia & Oceanic Congress of Obstetrics and Gynaecology
- Astellas
- Bausch & Lomb
- Bristol Squibs Meyers
- Echogram Conference
- Novartis
- Occupational Health Congress
- Parkway Healthcare
- Pfizer
- PharmaAsia
- Singapore Cancer Society
- Zuellig Pharma
Finance
- American Insurance Association (AIA)
- Citibank
- DBS Vickers Securities
- Development Bank of Singapore (DBS Bank)
- Great Eastern
- Manulife
- OCBC Bank Singapore (Oversea-Chinese Banking Corporation)
- Pricewaterhouse Coopers (PWC)
- Prudential Financial
- Standard Chartered Bank Singapore
Communication
- Mobile One
- Singtel
- Starhub
Education
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- Anderson Junior College
- Bishan Institute of Technical Education (ITE)
- Bukit Panjang High School
- Catholic Junior College
- Greenridge Secondary School
- Jurong Junior College
- Nan Chiau High School
- National Institute of Education (NIE)
- National University of Singapore (NUS)
- Queenstown Primary School
- School of Science and Technology
- Science and Technology Fair
Governments & Infrastructure
- Building & Construction Authority (BCA) Singapore
- Changi Airport Singapore
- Emirates National Oil Company (ENOC)
- Housing Development Board (HDB) Singapore
- Infocomm Development Authority (IDA) Singapore
- Land Transport Authority Singapore
- Development, Youth and Sports (MCYS) Singapore
- Ministry of Education Singapore
- Ministry of Environment (SIE)
- Ministry of Health (MOH) Singapore
- Ministry of Manpower (MOM) Singapore
- Ministry of Trade & Industry (MTI) Singapore
- National Environmental Agency (NEA) Singapore
- National Speakers Association of America
- Singapore Air Force
- Singapore Armed Forces
- Singapore Custom
- Singapore Police Force
- Singapore Post
- Singapore Sport Council
- Supreme Court Singapore
Hospitality & Leisure
- Asia Pacific Brewery
- Bar None
- Billy Bombers
- Cathay Organisation
- Change Alley
- Changi Airport
- CHIJMES
- Coffee Grounds
- Golden Village
- Grand Hyatt Hotel
- Kentucky Fried Chicken
- Malaysian Airlines
- Marriott Hotel
- MTV
- Ritz Carlton
- Royal Plaza at Scotts
- Sentosa
- Suntec Singapore
Technology, Logistics, Resources
- Agilent Tech
- Baker Hughes
- BASF (Badisch Anylene Und Soda Fabriques) Singapore
- CommServe
- Communic Asia
- Dell
- Electrolux
- Epson
- Eucon
- Europtronic
- Hitachi Zosen
- IdealSoft
- Logitech
- Malaysian Airlines
- Master Builders Solutions
- Microsoft
- Motul
- Netsapp
- Optus
- Parker Drill
- Plaskon
- SCM Microsystems
- Skyblue Airlines
- Sunningdale Tech
- Xero
Real Estate & Retail
- AsiaGem
- Belgravia Residences
- Change Alley
- First Oriental
- Scanteak
Non-Profit
- Beyond Social Services
Retail & Services
- DHL
- Nike
Social Services & Events
- Festival of Arts
- Global Motivational Congress Oxfam
- Relay for Life
- Singapore National Arts Festival
- Singapore Writers Festival
- Social Development Network (SDN) Singapore
- Swift International Banking Operations Seminar (SIBOS)
FMCG
- Barn Veggies
- G6Maxx Sports performance drink
- InMilk Gold
- InMilk Infant Series
- Le Fraiche – Collagen
- Nutrilat Infant Series
- Nutrimum
- Shakers Nuts