Our Work

DBS Vickers collaborated with Jerome and his team to align their employees within the company with the Brand values and promise. The objective of the campaign was to increase branded service quality, build personal brands and instill the DBS Vickers Brand DNA within the employees. We provided a series of programmes to achieve the objective. The programmes we conducted included Brand Champion Mindset, Personal Branding and Branded Customer Experience. These programmes were conducted for different level of staff from senior executives to front line staff.

Through our various workshops, DBS Vickers enabled their stakeholders to represent their Brand and to position themselves as a leading securities and derivatives brokerage firm in Singapore with a strong Brand focus. The Brand was reinforced and driven from within.

Dell wanted to elevate its OEM Division into a more prominent position as a leading player in SEA. We delivered key programmes to drive personal brand growth, Brand ownership and strategic Brand communications.

The employees were more aligned with the Brand strategy and understood the importance of the Brand that enabled them deliver their Brand across key touchpoints.

Changi International Airport consistently voted as the best airport in the world, already has a world class Brand in place. So the main task was to guarantee that the employees could deliver the Brand to a level that customers could be engaged in a branded experience. The game plan developed was a mixture of strategic communication tools and internal staff engagement. Visual and experiential communications tools including the creation of Brand assets also greatly helped to personalize the Brand personality and programmes to drive the branded customer experience mindset.

As a result of the efforts staff achieved greater understanding of the Brand. Greater awareness led to increased pride among employees. Consequently, they were more willing to be active Brand advocators and champions to deliver an extraordinary branded experience for their audience.

SingPost sought to instill its customer centric brand values in its employees and thereby increase customer satisfaction and improve brand experience. The vision was to develop its Branded service culture across the broad spectrum of its employees from the ground up to the middle management to a level that truly engaged its customers. The first step was the development of Service Champions via our innovative workshops. Service Champions are essentially staff trained to have an intuitive grasp of company values and service standards and act as a model for others. At the second phase was our Staging a Branded Experience Workshops for customer facing team members at all levels.

As a result of the efforts staff achieved greater understanding of the Brand and how to deliver a branded customer experience. Greater awareness led to increased pride among employees. Consequently, they were more willing to be active Brand advocators and champions to deliver an extraordinary branded experience for their audience.

The mission entrusted to us was to build a strong internal Brand for Viagra and OverActive Bladder Brands and well as to drive a Brand Champion mindset. Jerome and his team formulated the Live the Brand and Brand Champion workshop to do just that. Every employee gained an intuitive understanding of their division and parent Brands. They internalised the values of Pfizer and the product Brand in daily tasks and learnt how to keep their Brand personality alive in their work and marketing outreach.

The mission was successfully accomplished among the marketing teams of Overactive Bladder division (OAB) and Viagra. There was a better and more thorough understanding on the Brand and how they could be stronger Brand champions for their Brand and drive Brand equity for their product brands across their key touchpoints.

Jerome and his team were tasked to help the employees to be stronger brand champions for their respective brand portfolios. By creating the Brand Champion workshop to develop and grow a Brand Champions Team, we empowered the team members with thorough Brand knowledge and the capacity to engage and influence their audiences to view their Brands in the right brand perspective. To guarantee the longevity of the Brand alignment, a comprehensive internal communications training programme was developed as part of the initiative to drive market share.

Through the workshops, they gained a stronger understanding on what it meant to drive Brand growth with a brand champion mindset. Employees understood what it meant to be a brand champion and strategise how to deliver strong brand engagement to its stakeholders and key markets.

With the aid of proprietary brand tools, Jerome and his team conducted an extensive Brand audit for OCBC QPI . The aim was to document the values and culture that underpin the company and department dynamics that enables OCBC Bank to be a global financial service player. We designed a strategic framework to translate its findings into a comprehensive part of OCBC QPI’s internal Brand. The framework consisted of strengthening Brand identity and expression to increase internal Brand awareness that was delivered through a series of Brand Champion Workshops.

After the vision, mission and direction was refined, OCBC QPIs Brand was revamped and created a strong positive impression to its audience and consequently the internal Brand position was strengthened with team members.

BASF was initiating an internal campaign called ONE BASF. The aim was to reinforce its internal Brand across its key offices in the region. Research was undertaken to understand the BASF value and the objective of the initiative. The knowledge contributed to the crafting of the ONE BASF Brand strategy map. Following that we devised the Brand Discovery Workshop for senior management. After interactive sessions, lively discussion and self-critique the Brand DNA of ONE BASF was established. Internal Branding workshops were devised to transmit what was discovered in the Brand discovery sessions to the employees across the company.

The outcome is a company that is thoroughly clear about its objectives and direction of their brand manifesto. The leaders were able to communicate the internal Brand essence to the employees and create a branded culture.

A new global Brand offering by BASF, Master Builders Solutions engaged us to create their Branded culture across 30 countries. We worked closely with the Master Builders Solutions team to strategise their internal culture and internal brand alignment. Phase one kicked off with our Brand Coach Workshops to train key brand champions within the organisation to drive the Brand from within followed by Live the Brand workshops across the world to impact the global offices in 30 countries.

Through The Brand Theatre’s Research and Strategy framework, and workshops, we helped Master Builders Solutions develop a Branded culture that was rolled out globally for a world-class Branded culture from a worldclass brand.