The process by which corporate branding is created represents part of its birth in the eyes of the consumer. It is the moment when you and your team achieve an image that not only identifies the company but distinguishes it from the others, which is not easy in a highly connected world, where every day thousands of brands emerge that will compete with yours. To establish an identity that really reflects what the company offers, it is necessary to consider five steps, according to experts.
Project Yourself In The Future
Suggests that owners and their marketing teams project at least five years, considering what image and reputation are expected in that period. For this, it is necessary to take into account the mission and goals.
Examine Your Corporate Image
Identify what you would like your users to think about your product or service once they have run into one of your posters. Is the chosen concept a reflection of what you want to be associated with your company? Will it continue to reflect it in the long term?
Associate Reliable Elements With Your Identity
If for example, you operate a lunch service, you can include conservation devices. In this way, potential customers will understand, without further explanation, that you are responsible for the delivery of your products.
Incorporate Color & Typography That Reflects The Image Of Your Business
Advertising experts know what are the best colors for each item, rather than psychological factors. However, small variations or nuances that soften a strong tone or improve a tone that is too soft can be a good alternative.
Once you have more or less ready these first steps it is important that you ask for opinions among other creative teams, family, friends, and people in general. The more opinions you have, the clearer it will be if your corporate image will work or not. A good idea is to present the “concept skeleton” asking which item corresponds. If your area is the banking and 50% of respondents think that it corresponds to a fast food place, you have more or less clear what you should do.
Create material with the image
This includes logo, stationery, business cards (yes, they are still used), merchandising and brochures. The concept must be consistent throughout the material.
If you want to continue to discuss corporate branding for your company, The Global Brand Academy, is happy to listen and offer effective solutions. For more info, Email us at Jerome@jeromejoseph.com or Call +6592716973.