Customer loyalty is the ability of companies to maintain the trust of their consumers for their brand. Always, with a clear objective: impact on the recurrence of purchase. This can be given directly by the client, or through a recommendation from the client. Well, there is no perfect strategy. Yes, a series of keys to consider when defining a communication or follow-up to the client. Product or service is appropriate to the communication you develop with them. That way you will not create frustration and gain confidence.
Customer Segmentation to meet your customers, you will usually have to segment them. There are customer interest groups that cover the same need for your product or service. Find out how many and what types of customers you have. And so you can communicate better with them.
Do you know the life cycle of your product or service? Program key moments, in which your client is very likely to search again the need that your product or service meets. Also, other valuable data such as birthdays, do you have children ? can your children need your product ? do you travel? where? etc. For this, within the affiliate marketing, a precise data collection strategy is developed.
Offer real value content for your customers. If you are looking to keep your consumers in touch, it is important to offer them something that has value for them. You will know this thanks to the previous research and according to the segmentation you carry out. Also, this communication should be as simple as possible, flexible and relevant.
It is special, and so let him know. For this, there are techniques such as special promotions, raffles and other elements that the customer will value. Define a customer loyalty program, loyalty campaigns appropriate to the interests of your customers.
Automation in your loyalty campaign
Most small and medium enterprises cannot cover all the communication of each customer segment. You could not even say that large companies can work a precise micromarketing without automation. And it is that precisely, thanks to automation, companies can develop detailed data collection strategies.
Mail marketing relevant
This will help maintain contact. However, all companies usually send their newsletter. Therefore, give it a spin. It doesn’t matter because a newsletter is not sent, but certain periodic emails are sent. The important thing is that you have something really interesting to communicate with. For what you must create content, adapted to the type of sector in which you work.
Inbound Marketing has a lot to do with this strategy. It is a philosophy of understanding communication with customers. It is an exchange of value between both parties. This way of maintaining contact with our customers is mainly looking for one objective: to create a feeling of belonging to the brand in the client. Which, at the same time, complies with customer retention strategies.
Today more and more customers choose when to talk to you. The important thing is that you remain in your top of mind or your memory when you need to communicate. Make it easy, open several channels of communication with your customers can contact you.
Social networks are today, one of the best resources to communicate with them. They have their advantages and disadvantages, like everything else. At the same time that satisfied customers can publicly express their experience with our product or services, they also express their dissatisfaction with it. In this second case, try to bring communication to a private environment.
Humanize your messages. In an increasingly digital world, a passion for authenticity is growing proportionally to the development of technology. And this happens because we like humans, the authentic and we don’t want to lose it. Your customers, either.
These basic customer loyalty strategies can be the key to developing others more adapted to your sector or business, within loyalty marketing. Important: any strategy, whether loyalty or recruitment, etc. It must be consistent with the principles of the brand. These examples of customer loyalty programs range from the classic points or discount cards to develop gamification strategies to build loyalty customers, with which to generate a commitment to the brand.
If you want to continue to discuss strategies to build customer loyalty programs for your company, The Global Brand Academy, is ready to listen and offer effective solutions. For more info, Email us at Jerome@jeromejoseph.com or Call +6592716973.