A Strategic Sales approach and High-Impact Marketing framework play an essential role in your organization and people’s growth. With over 25 years of delivering programs in 35 countries, we have developed an industry-proven practical and framework-driven approach that helps accelerate business results using your Brand as a foundational driver.
The Global Brand Academy has a proven track record of transforming brands to the next level. Our Sales and Marketing Courses have helped shape Marketing & Sales teams of SMEs and large corporations, both in Singapore and other countries, including Fortune 500 brands.
Explore our Sales and Marketing programs or contact us for help finding the right program based on your growth needs and that of your organization.
With our programs, you will be able to help your Sales and Marketing teams perform to their full potential, therefore, increasing opportunities for your brand, improving lead generation, and building client relationships. Here are the key Sales & Marketing training programs that are in-demand today:
Deliver Value In The Buying Experience
Through A Consultative Selling Approach Selling solutions, not products, are the best way to position your brand to your potential and current clients. Learn our consultative sales approach through our proven methodology, case studies, and role-plays in the workshop. This session gives your team the skills they need to uncover buyer needs, craft compelling solutions, and make an impactful case to win.
Using your Personal Brand to Prospect & Engage
Today, everyone is online- EVEN CLIENTS! When your sales and marketing team has powerful and memorable personal brands online, it can only mean good for your organization. You can generate leads and close deals without ad spend just by training your teams to be digitally connected, tech-savvy, and socially engaged. Social selling consists of three main components—establishing a professional social media presence, researching and planning your social selling activities, and prospecting and engaging on social media.
Stand Out and Turn on Your Brand
Our Signature program helps you discover your brand, use your personal brand to successfully connect, and effectively position yourself to sell or self-market. Using our proprietary 5D TURN ME ON™ Personal Branding framework, we will inspire and guide you to amplify & differentiate your brand online and offline.
Highly Strategic Tactics for Positive Outcomes
Negotiations are a part of any business. Learning how to negotiate to achieve a win-win outcome is needed to turn these into opportunities opened and closed! This interactive workshop will help you become a better negotiator by understanding the psyche of your counterpart, improving your persuasive skills, and developing concession strategies to strengthen your positioning.
Step-by-Step Coaching for World-Class Sales Performance
The key to improving sales is boosting your salespeople’s skills, mindset, and performance. Sale Coaching is a long-term high-impact mentoring and observes a practical process to guide, mentor, and build a salesforce, enabling sales teams to take greater ownership of their performance and improve their outcomes.
Empowering your Sales Leaders to Lead, Mentor, & Coach
Our Sales Leadership training has helped prepare Sales Managers and Leaders to lead by example, motivate, and improve the performance of their teams. They will learn how to effectively and efficiently manage the team members, optimize performance, and maximize results through coaching, mentoring, and management.
Positioning Solutions Perfectly and Better Connection with Audience
Train your teams and leaders to effectively communicate and deliver your brand’s product, service, or message through powerful presentations. This workshop is a powerful communications training program that aims to upskill the speaking and rapport-building of any employee or individual in any role, level, or industry.
Overcoming and Powering through Rejection
When you hear a NO, don’t be disheartened right away! It takes skill and technique to successfully minimize objections and eventually turn a NO into a YES! Learn strategies for objection handling straight from our Sales playbook using our Objection Handling Framework.
Long-term Sales Growth Driven by your Brand Value
Your long-term growth should not depend on a single person’s capability to sell but anchored on your brand’s value proposition. We will train your sales team to transform their approach to selling using your Brand as a value Driver. Learn Consulting Selling strategies blended with your Brand Value Proposition to effectively Stand out and grow your business.
Mastering Facebook to Strategically Build and Sell Your Brand
Facebook is a business-friendly, social selling platform and is currently one of the top online marketing choices by marketers today. We will guide you through how you can successfully navigate Facebook and its tools to reach more audiences, build engagement and increase sales.
Mastering LinkedIn to Strategically Build and Sell Your Brand
Do it right and you will become well-connected, patronized, and your initiatives will never go to waste. LinkedIn is a strong business building platform to grow your leads and engage with prospects.
Be able to expand your reach to both customers and prospects in no time with this program. We are making our trade secrets, best practices, and real-life sales & marketing strategies at your reach when you choose to master LinkedIn!
Increase Sales Performance through Personal Brand Development
Every sales force must know how proper branding, approach, and communication skills play big roles in closing deals. This program will turn on the branded salesman in you and make sure you are in control of how people perceive your brand and how to be both result and brand-driven.
How to Create, Engage and Impact your Brand Online
Maximize your return of digital activities and engagement when it comes to content ideation, creation, and marketing with proven strategies and ideas.
This workshop will introduce you to our proprietary digital marketing framework to develop game-changing technologies, drive brand conversations and amplify brand experience across key digital channels.
How to Stand Out in Today’s Cluttered Marketplace
The online and offline world has evolved into a cluttered but highly responsive market. Brands are taking advantage of this & you need to as well. Everything you will ever need to know about brand marketing today is here in this program- from strategic marketing skills to market-ready tactics that engage- this workshop will transform your brand!
25 Years. 35 Countries. 1,000 Brands Including Fortune 500 Brands. We Have Turned Our Diverse Training Experiences Into Strategic Advantages For The Brands We Work With.
We Have Run Programs Globally For 25 Years In 35 Countries In-person And Virtual. Our Workshops Are Adaptive And Customisable To Different Key Audiences.
We Custom-fit Our Workshops For Every Organisational Need. We Study And Analyse Our Client’s Goals And Needs And Give Them The Most Fitting Workshop That Is Result-driven.
Inside Our Masterclasses, We Make Sure That We Have Opportunities For Attendees To Have An Engaged Learning Through Creative & Intellectual Activities That Put Their Knowledge To The Test, Challenge Their Current Capabilities And Get Them To Apply What They Have Learned.
GLOBAL THOUGHT LEADER
Our Head Brand Coach, Dr. Jerome Joseph, Csp, Is A Recognised Global Thought Leader In Branding, Sales & Marketing. He Has Led Sales And Marketing Transformation For Global Clients In 35 Countries Over The Past 25 Years. He Is A Bestselling Author Of 8 Books.
OUR GLOBAL AND MULTINATIONAL CLIENTS
Our Clients include Fortune 500 Brands, Global MNCs, Local and Multinational SMEs from Finance, Pharma/Healthcare, Retail, Banking, Real Estate, Technology, Automotive, and many more. We have delivered our Best-in-Class programs to global/multinational clients such as: BASF, STRIPE, DELL, LEXUS, Prudential, Pfizer, Zuellig Pharma, OCBC, UOB, HSBC, MOTUL, Great Eastern, DBS, Hitachi, Exxon Mobil, and many more.