DO WHAT YOUR COMPETITION WILL NEVER DO
If your company has no competition, do not kid yourself: that situation will not always be maintained. Especially if you do well, competitors will appear at cheaper prices, more products, more meters of local … The best tool to succeed in that battle is marketing.
BUILD THE MOUTH TO EAR
Word of mouth is essential for success. For example, in a restaurant, the key is in this combination: quality, very competitive prices, and exquisite service so they can talk about you with their friends and leave good recommendations on Internet sites.
ANTICIPATE ON DEMAND
To arrive before anybody to the market has its risks; For example, the fact that nobody understands the need to buy your product or service. However, it also has great advantages: who gives first gives twice. The main problem against which we must fight was the ignorance that potential customers can about the news.
GIVE THE BEST THING AT THE MINIMUM
If a buyer of decorative objects had to choose between moving to a store in the city center or buying the same product in their own neighborhood, 50% cheaper and in a shop with exquisite attention, what would you choose?
Not only is the good quality/price ratio important, but there are also other factors that explain its success. That customers feel comfortable, or that they can ask for advice freely are differential values to tip the balance in our favor.
USE ALTERNATIVE ADVERTISING
Not always the best advertising is the television or radio. Many times a good digital marketing strategy with ads on different platforms, will generate much more traffic than more traditional channels.
AGENDA STRIP AND COBRA AFTER
Especially if your company is starting, you should review your agenda and make a list of all your contacts likely to become customers or who can recommend your product or service to others.
Sometimes the door to door works very well, visiting companies and attracting clients from people who already have a base of trust in you.
LOOK FOR A GREAT CUSTOMER HOOK
Customers, especially if they are large, are an excellent sales and marketing tool. Of course, getting them is not easy, but if you manage to catch one, that will open the door to many other potential buyers of your product or service.
ALTHOUGH YOU SELL PRODUCT, SELL SERVICE
Take your product to the point of sale without the merchant being forced to pay you an advance or you have to pay to exhibit it is an attractive option, especially if the owner of the store has a good motivation to try their best to achieve the highest number of sales possible.
POINTS OF SALE AT COST ZERO
Nothing is more attractive to a buyer than the attention paid by the seller. An example is a veterinary clinic that two of its employees decided to stay because it was transferred by the previous owner. They realized how complicated it would be to attract potential clients because most would follow the previous veterinarian.
For this, they made mailings, expanded the stock of products and modified the shop window, the waiting room, and the consultation to make them more attractive. The secret of having doubled their work in a single year has depended fundamentally on another factor: the fact of being willing to lose ten minutes advising a client about a feed. The client wants information, professional advice, to pay attention and be interested in their problems. These elements, together with the necessary sympathy in a business of direct attention to the public have been the key to success.
Following this effective sales marketing tips make your business on the top to learn more about us Get in touch with The Global Brand Academy. Email us at firstname.lastname@example.org and Call us on +6592716972.