No matter what your role is, selling is surely part of your job. Consciously or unconsciously almost every day we close some kind of agreement, we try to convince someone of something or we negotiate.
For many people, the word “sale” implies manipulation, or pressure, stereotypes that result from an aggressive selling style that today has become obsolete. The reality is that every professional need to know sales techniques through professional sales training to convince others that an idea makes sense, teach managers or investors how a project or business will generate a return on investment, help employees understand the benefits of a new process, etc. In essence, sales techniques are communication skills, and these are key to any business or professional career. We present to you, the basic sales techniques that can help you have a successful professional career:
Study The Clients
It does not matter if your client is external or internal (your boss for example), the more you know about him, the easier it will be to influence his decisions.
Create A Mutual Understanding
The first decision that a client usually makes is: “Do I want to do business with this person?” So if you want to establish a quick connection with your client, be curious, pleasant and worry about the other person.
If you cannot meet the true needs of the client, you cannot make a sale. And if you also don’t pose the right questions, you will not know what your client needs and that will mean that it will be difficult to lend your help.
When clients are talking, it is not enough to have your mouth closed. It is also important to keep an open mind and be awake to discover ways to be really useful.
Each contact with a potential client should lead to a commitment on the part of the client. An agreement to do something that will allow progress in the process.
Once you have learned how you can help, you would be able to tell the client about how you and your product are able to help the client to succeed or overcome his problem.
Close the sale
At some point, you will reach that moment when you expect to receive a decision. It is the moment of closure, which will emerge as something natural considering the previous points.
Making a sale is not a short-term issue, the idea is to build a lasting relationship that generates business ties with the customers.
People who approach sales (and life) with a feeling of gratitude tend to squeeze better satisfaction from success and experience less disappointment when they have failed.
What is the strategy you usually use when selling? Discuss it with The Global Brand Academy, we will help you develop growth-led businesses with value. Email us at Jerome@jeromejoseph.com or Call us at +6592716973.