This workbook is the perfect companion to The Brand Theatre: Staging Extraordinary Branded Customer Experiences. It allows you to translate the knowledge you acquired and the ideas that you have into practice through models and templates. This extraordinary book will take you step-by-step through the processes you need to create a Branded experience. This includes:
- Processes to analyse your present customer experiences
- Processes to create awareness of what makes a truly extraordinary customer experience
- Processes to improve your touchpoints
With the combination of these two books, you have all the tools you need to create the ultimate Branded Customer Experience.