As consumers have wider access to company information through the internet, they also develop a greater demand for knowing the details of the founder of the business. That is one of the reasons why you should take some time to build a good reputation and a personal brand that is parallel to that of your company.
In this changing world and uncertain economy, having a solid brand as the founder of a company will help you secure your possibilities and find options in case you need them within a few years.
Keep in mind that every time a founder or CEO with a solid personal brand speaks or introduces himself, he promotes his business. Steve Jobs, Marissa Mayer, and Tony Hsieh have become synonymous with their companies. Having a strong personal brand sets you up as the leader in your industry and field. Consequently, this increases the exposure of your business and reinforces its reputation. In addition to being beneficial to your career and the comfort of your customers, a solid personal brand, both on and offline, is also positive for the morale of your employees.
Once you know some of the benefits of creating a strong brand as a CEO, the next step is to use online and offline strategies to achieve it. Below are some of the online and offline strategies to boost your personal branding:
Make Your Biography Complete, But Not Boring
Observe your biography (both the one you have on your website or blog, and social networks) and make sure it contains all the achievements of your career, not just the current ones. It also includes whom you’ve written for, the projects you’ve been involved in, how long you’ve been in the business, some of your main clients, and anything that might present you as a leader in your field.
Once, I worked with a CEO whose biography focused on his current position as president of a consulting firm but ignored his past as a high-level lawyer who was interviewed by The New York Times, Rolling Stone and the Washington Post for his experience. By fixing his biography, he increased his credibility and personal brand.
However, although demonstrating your expertise is necessary to build your reputation, try also to sound “human”. That is, write it in a way that you talk about your personal life (like your hobbies and interests) and even add some failure that you have overcome.
Optimize Your LinkedIn Profile
Once you have created and updated your biography, the next step is to review your profile on LinkedIn. Try to have in this social network a summary of your professional experience, well defined your skills and abilities, including at least 20 recommendations and your past positions. According to a study, the most popular activities on LinkedIn are networking among industries, maintaining contact and the relationship between colleagues.
Once I had a client who was president of an important firm that employed 40 people, but who did not have a profile picture and his description only consisted of a summary of a paragraph. A week after we optimized her LinkedIn profile, she received several offers to speak at industry events.
Another important point in this social network is your profile image. Carefully choose a photograph that is professional (not a cut of a party where you went out with your friends) and that demonstrates, at first glance, your personality. It is also essential that you share content and articles in your profile related to your industry. This will help you to give the perception that you are an authority and you know the subject well.
Write Articles Or Create A Blog
There is no doubt that content marketing is an excellent way to create your brand as a CEO. Being personally known as an expert in your field can boost your business. Make a list of the main industry or business publications, as well as blogs, and brainstorm topics you could talk about.
If you are not a good writer, but you have something to say, then you can hire someone to be your “ghostwriter” and be responsible for writing the article or the post for you. Even a small but quality entry placed in the right medium can quickly increase your personal brand as CEO.
If you feel overwhelmed and wonder where you will get the time to do all this personal branding, do not worry. The good thing about wearing so many hats is that you can hire someone to organize it. With the strategic use of virtual assistants, writers by freelancers, marketing consultants and other support teams, you can create a personal brand that will make noise to you and your business.
If your budget is very small, you can set a goal to spend 30 to 40 minutes a day building your personal brand. Use tools like HootSuite to manage multiple social media accounts. Every day, at least propose: share a note on Twitter, give two retweets to the comments or content of someone else, share a publication on Facebook and one on LinkedIn. And, once a week, write a post about any news, event or relevant topic in your industry.
Attend Events And Have Networking
Your personal brand is as solid as your network of contacts. Even if you are very busy, try as often as possible to attend events and conferences in your industry or related to it. In this type of situation, you can meet interesting people who help you promote your business, as well as generate alliances that benefit your company.
Once you have made the first contact, remember that the key to networking is in the follow-up. So make sure you have the email, phone, and username on social networks of the other person and contact them as soon as possible.
Identifying and reaching your audience is only half the battle. Become a true leader of your business through improving your personal brand. Want to learn how? Get in touch with The Global Brand Academy. Email us at Jerome@jeromejoseph.com or Call us at 6592716973.