Keep in mind that there is no single solution. Each business needs to create its own strategy. And that makes sense. Strategies will vary, but the goal is always to create shared value. The shared value is when the objectives of your client go together with the objectives of your business. Every marketing strategy must be built with shared value in mind. Forget for a moment that a product or service is being sold and instead adopt the way of thinking that experience is being offered. At the end of the day, you will learn to provide a shared value experience and that experience will bring a good return on investment.
The media is evolving; people are stopping paying cable to hire services from digital companies like Netflix. In some cases, we receive notifications on our smartphone from our favorite online store. Streaming music is more common every day and the payment of premium services on the internet eliminates advertising that may interrupt our experience. The Yellow Pages are being replaced by Google Local and Yelp, where the consumer can see comments and even interactive images of the business.
Anyone with a smartphone can scan a barcode, search for offers and decide if it would be cheaper to buy online. That’s where digital marketing comes in. As a business, it is essential to be present and excel in these channels. With so many interaction points and what appears to be an endless number of channels, digital marketing can be overwhelming. For that reason, to try to focus it, we made digital marketing workshop easier to understand. At the end of the day, the idea is to position the brand in the center and along the path that the potential client can take.
What is a Digital Marketing Workshop?
When we refer to digital marketing workshops, we are talking about promoting an online business using a variety of channels. These channels include content, search, social media and email. Now we can see potential customers through these channels and digital marketing seeks to be present at the right time to interact with them. The Internet is transforming the way people buy products or services. And now, with the growth of mobile use, the experience can be everywhere. Users have the necessary resources to carry out the online search, compare purchase options, share what they have found, and even ask their colleagues for recommendations and all this digitally.
Countless companies are in such a hurry to take advantage of the opportunity to be online, that they fail to develop an appropriate strategy. Wanting to be digital just to have a presence on channels is not the answer. The key is the construction of a specific strategy that translates into a return on investment. If time is not invested in a strategy, not only will great opportunities be lost, it is also possible that the company lags behind. Because online marketing is so broad, it is easier to have a few different strategies sharing a common goal.
These strategies cover the brand, the customer and the marketing. How is the brand perceived in the market? Who is that market really? How are your customers using digital technology? What channels should you participate in? Having a clear, focused and well thought out strategy serves as a map as new marketing channels are explored.
If you want to increase your sales this workshop is for you! Digital marketing allows us to approach the client in a more effective and non-intrusive way, which means that we do not have to pursue the client but that they find us easily.
Who is Digital Marketing Workshop for?
This workshop is aimed at entrepreneurs and any business/brand minded professionals who want to increase their profits by creating valuable content and attracting new customers.
Goals of this marketing workshop:
- Develop content marketing strategies that increase the company’s profits.
- Create valuable content to customers
- Properly position the company on the web
- Learn to measure and optimize the results of the content marketing strategy
The methodology of this marketing workshop:
– The course will be taught through a scheduled corporate training where everyone will have a theoretical part and another practice leaving, as a result, a strategy of digital marketing to sell in each participant.
– When attending a digital marketing workshop, it is necessary that each has the possibility of carrying a notebook, a mobile phone and if possible a laptop.
If you are interested in a marketing workshop for your business digital strategy or have a question, write to the Global Brand Academy and we will be happy to talk. Email us at [email protected]