Research is Key Knowing your market: customers, competitors , nd employees, will help you develop a strategy led by key insights. Differentiate or Die The key for any successful brand to stand out in a brand-saturated marketplace is to be unique in areas like product, market & communication. Stay Relevant Markets and consumers are ever-changing….
Since the beginning of time, stories have been used to communicate values, ideas and what not. Great brands find creative ways to articulate and tell their stories. It is little wonder why most successful entrepreneurs are well versed in the art of speaking and storytelling. Creating a compelling brand story is the key to attracting,…
Companies who invest in an internal brand culture produce people who become brand champions. These are individuals who go out and spread the good word about your company without being prompted to. Teach Rituals To Build A Meaningful Shared Identity Rituals can be as simple as buying donuts to celebrate employee birthdays, or as quirky…
Imagine the Horror. You have spent money to align your employees to your brand by getting them to sit through a induction session on the company brand but you see no progress? There are some reasons why Internal Branding could be a challenging task, especially if it is taken lightly. Below are a few pitfalls…
Design-led Branding Versus Strategy-led Branding With our experience working with various organisations, there are two types of designs typically asked of us: one driven by gut feel and how the logo is best represented and another one that focuses on how brand strategy and the brand story can be integrated across touchpoints For a brand…
What is Brand Personality? Brand Personality is a set of human characteristics associated with a brand, product or service. For example, we think CNN as a trustworthy and knowledgeable brand, likewise, Marlboro brings out the image of masculinity, freedom and adventurous. Having a brand personality will make your brand stand out and different from your…
They Don’t Know What Not To Do Without fresh perspective, companies go stale. Kodak and Nokia were once glorious brands that are now merely shadows of their former selves. An external brand agency can help refresh your company’s look and feel, injecting new life into your brand. There Is No Leadership Buy-in Brand strategies may…
Personal branding is essential if you want to find success in your professional career as it brings into play your ability to stand out in the market place. If you are looking to stand out in your current job or in the marketplace than Personal Branding is critical to delivering your brand essence consistently and…
One of the most important brands in people’s lives is their employer brand. This employer brand is important in determining the success of your Brand. Building an employer brand means creating a unique and appealing perception of your company in the minds of target candidates and employees which leads to attraction, subtle encouragement and retention….
The truth is that branding starts from the inside out. Do your employees believe in your product and the services that you offer? Are they standing 100% behind you in the mission of your brand? Are they living your brand? It is important that your employees are informed and involved in new initiatives and strategies…
