The brand summarizes the history, credibility, and values of the company in the memory of the clients. That is why the brand must have characteristics that are consistent with the business strategy and that allows the company to grow and develop. These Are The Options We’ve Obtained from The Global Brand Academy’s Brand Strategy Workshop…
As consumers have wider access to company information through the internet, they also develop a greater demand for knowing the details of the founder of the business. That is one of the reasons why you should take some time to build a good reputation and a personal brand that is parallel to that of your…
Designing a brand logo seems like a simple task, right? But there are more things behind the development of the visual identity of a brand, than just some beautiful letters and some geometric figures. Logo designers are in great demand, and it is for good reason: a logo is often the first impression a company…
Research is Key Knowing your market: customers, competitors , nd employees, will help you develop a strategy led by key insights. Differentiate or Die The key for any successful brand to stand out in a brand-saturated marketplace is to be unique in areas like product, market & communication. Stay Relevant Markets and consumers are ever-changing….
Since the beginning of time, stories have been used to communicate values, ideas and what not. Great brands find creative ways to articulate and tell their stories. It is little wonder why most successful entrepreneurs are well versed in the art of speaking and storytelling. Creating a compelling brand story is the key to attracting,…
Companies who invest in an internal brand culture produce people who become brand champions. These are individuals who go out and spread the good word about your company without being prompted to. Teach Rituals To Build A Meaningful Shared Identity Rituals can be as simple as buying donuts to celebrate employee birthdays, or as quirky…
Imagine the Horror. You have spent money to align your employees to your brand by getting them to sit through a induction session on the company brand but you see no progress? There are some reasons why Internal Branding could be a challenging task, especially if it is taken lightly. Below are a few pitfalls…
Design-led Branding Versus Strategy-led Branding With our experience working with various organisations, there are two types of designs typically asked of us: one driven by gut feel and how the logo is best represented and another one that focuses on how brand strategy and the brand story can be integrated across touchpoints For a brand…
What is Brand Personality? Brand Personality is a set of human characteristics associated with a brand, product or service. For example, we think CNN as a trustworthy and knowledgeable brand, likewise, Marlboro brings out the image of masculinity, freedom and adventurous. Having a brand personality will make your brand stand out and different from your…
They Don’t Know What Not To Do Without fresh perspective, companies go stale. Kodak and Nokia were once glorious brands that are now merely shadows of their former selves. An external brand agency can help refresh your company’s look and feel, injecting new life into your brand. There Is No Leadership Buy-in Brand strategies may…
