Brand experience (BX) and customer experience (CX) play essential roles in a company’s success. However, most people don’t know the difference between the two. Both concepts are closely related, but they’re two things entirely. Brand and customer experience work in tandem, and for your business to benefit from them in the long run, you need…
Not everyone is convinced that an Internal Branding is of value and is worth investing today. Let me tell you this- when the brands in the 90s entered/re-entered the market they were already ahead with their internal branding strategy. They wanted to be unique, they wanted to be talked about not just by their customers…
To keep brands fresh, relevant and at the forefront of the minds of customers, it is vital to have strong links between the core values of the brand and positive customer experiences. The key to establishing this strong link is a communications system that provides structure and guidance for all contact points within a company,…
In the Brand Leadership Program, you will learn and able to apply how to build an excellent brand identity wherein a superior brand experience and loyalty will be endless. You can able to compare the brand from the competition and maximize its impact as well as the financial asset for any organization. But first,…
The brand summarizes the history, credibility, and values of the company in the memory of the clients. That is why the brand must have characteristics that are consistent with the business strategy and that allows the company to grow and develop. These Are The Options We’ve Obtained from The Global Brand Academy’s Brand Strategy Workshop…
As consumers have wider access to company information through the internet, they also develop a greater demand for knowing the details of the founder of the business. That is one of the reasons why you should take some time to build a good reputation and a personal brand that is parallel to that of your…
Designing a brand logo seems like a simple task, right? But there are more things behind the development of the visual identity of a brand, than just some beautiful letters and some geometric figures. Logo designers are in great demand, and it is for good reason: a logo is often the first impression a company…
Research is Key Knowing your market: customers, competitors , nd employees, will help you develop a strategy led by key insights. Differentiate or Die The key for any successful brand to stand out in a brand-saturated marketplace is to be unique in areas like product, market & communication. Stay Relevant Markets and consumers are ever-changing….
Since the beginning of time, stories have been used to communicate values, ideas and what not. Great brands find creative ways to articulate and tell their stories. It is little wonder why most successful entrepreneurs are well versed in the art of speaking and storytelling. Creating a compelling brand story is the key to attracting,…
Companies who invest in an internal brand culture produce people who become brand champions. These are individuals who go out and spread the good word about your company without being prompted to. Teach Rituals To Build A Meaningful Shared Identity Rituals can be as simple as buying donuts to celebrate employee birthdays, or as quirky…
