Running a business is definitely tough work – and one of the toughest aspects of this work is employee management. We’ve all seen the usual “new hire” orientation where all the information just falls under the category of this-is-how-it-works-around-here. It takes creativity and a whole lot of commitment to invest in your employees in terms…
“The brand strategy training is an action plan to put the brand to work.” It is a communications system that provides structure and guidance for all contact points within a company, both internally and externally with the client. It directly supports the commercial strategy and influences the total function of a company to ensure consistent…
There’s a song from Sesame Street sung by Grover which has a line that goes, “Around, over, under and through ”. While this song is by no means a brand strategy concept, it does carry a principle that goes along well with the idea that there is no brand strategy training template that every brand…
