The personal brand is the correct and integrated use of all communication tools with the sole purpose of transmitting a single identity to the market. Are you trained, but there are still no job opportunities for you? It is possible that you lack in striking Personal Brand on social networks, having a brand of your own can help you a lot.
Social Media plays a fundamental role in the labor market, both for employees and for organizations. We are immersed in a changing scenario for companies. The content and conversations lead the networks, so the correct management of your profiles will be mandatory.
Here, we will give you the tools to build your brand on social networks:
What is the personal brand
It is learning to position yourself as an expert in a subject or as a reference in a sector, it is also to learn to advertise what you do.
There are several objectives in which we can help you, first, you can differentiate yourself from the rest and thus stand out from the others, let them find you and leave a mark in the minds of other people.
Knowing you well
You must analyze yourself and discover your passions, what you like the most and what you feel the best that you do. Your personal brand must be completely linked to the strengths and opportunities that you have in your environment. It’s not about faking, it’s about being an authentic person.
Put yourself a purpose
You must mark the destination that you want to reach, ask yourself what you want to be, what you want to become, or where can you see yourself in the future. So that your actions are concrete and have a purpose.
Create your personal cards
Although it may sound old-fashioned to have business cards, these are one of the keys to building your personal brand. It is a commonly used tool for networking. Remember that it should be consistent with the image on the internet that you are creating. The basic information you must bring is your name and surname, brief professional description, mobile phone, and email.
Pay attention to what you offer
When you already have a clear objective, you should think about the service you will offer, there are three ingredients that we all look for in a product or service, that is: useful, reliable and visible.
Find yourself in Google
Take care of your image on the internet, your Curriculum Vitae is currently what appears on the internet. For this, you must take care of your presence in the network, so we recommend you to look for your name in Google and if you find something that you do not like, try to eliminate it or upload more information to go reducing its visibility.
Get a good picture
The image you offer is also important since with this you project your words and your way of communicating. Get a good photograph that is professional. It is always recommended to have the same photo on all social networks so they can easily identify you.
Use the same username in your social networks
It is the easiest way to put it to whoever searches for you on the internet, we recommend doing this on the three social networks where you will work: LinkedIn and Twitter (you can use others, but these are the most professional).
It is the number one professional social network, is the one that you should pay more attention, we give you five tips to work the personal brand on the site:
- In the headline write a brief description with keywords of your profession.
- Customize your URL with your username on all social networks.
- Find out all the contacts you can meet and accept all the contact requests that come to you, the bigger your community the greater your job opportunities.
- Validate the skills of your contacts so that they validate yours.
- Form part of five groups that are related to your interests.
- Bonus: Dedicate 10 minutes a day to update or recommend information.
To humanize your brand you must use a close language and customize each contribution you make, we give you different tips for this:
- Use the same image as in other social networks.
- Write a professional and concise description with keywords.
- Follow the people that you are interested in professionally, users of the sector, organizations and their target audience.
- Share content, we recommend that 70% be from your work field and the other 30% is your own interest.
- You must be active and sociable, with 5 tweets and retweets per day you will mark enough presence.
- Use hashtag # of the topics that interest you most.
File to the companies that interest you
Once you have your social networks oriented, you should look at the companies you would like to work with, for this you should check their websites, follow their social networks, see how they work, what their values are and if you want them to know you post about them in your social networks.
Look at the references
As we recommend that you mark the companies that appeal to you the most, you should look at the references in your sector. These have already managed to make a space in the networks and it is good that you see how they got there. The objective is not to copy them, but to serve as inspiration, here are some tips that we can give:
- Find the best in your field
- Follow your social networks
- You must be aware of your work and conferences
- Learn about your successes and take note of what you like the least
We have explained almost all of the online matters, now you must implement the offline part, that is, the real world. Attend conferences and congresses on topics related to your work field, be active and sociable at events, share the information you get from these events on your social networks.
Another way is to give classes or talks about your specialty, so people will know you and what you do. Through this, they’ll remember your personal brand when the time comes they needed someone like you.
Always remember this: You must take care of your personal brand to the last detail.
The Global Brand Academy can help you to strengthen your Brand foundation through Digital Marketing Workshop. With a change in attitude, mindset, and behavior, you will see a marked difference in how your Personal Brand is viewed and in the results you attain. Get more powerful ideas for creating branded people, Email us at Jerome@jeromejoseph.com or Call us at +65 9271 6973.